Amazon in silence took a big hit earlier this month, as the company was issued its largest ever fine for data protection violations in Europe. Data from Luxembourg on July 16 protection the authority told Amazon it would have to pay a penalty of 746 million euros (888 million dollars) for breach strict EU data protection laws, known as the GDPR.
The fine came from Luxembourg CNPD following an investigation into the way Amazon processes customer data and it has been revealed in a regulatory deposit by the company on Friday, second Bloomberg. The CNPD did not comment publicly on his decision and did not immediately respond to the request for comment.
His Amazon investigation was based on a 2018 complaint of French privacy group The Quadrature of the Network group says represents interests of thousands of Europeans a ensure their data is not used by big tech companies to manipulate their own behavior for political or commercial purposes. He did not immediately respond to the request for comment.
Amazon is increasingly under scrutiny both a home and abroad over the way uses customer data. The regulators are concerned that not only the company’s data processing policies could violate privacy protections for consumers while shopping online, they might give the company an advantage over competitors operating within its market. Meanwhile, Amazon is thrilled for customers a know that their data is safe and, unlike many GDPR fines, this one one was not released due to a data breach.
“Maintain security of our customers’ information and their trust is top priority, “said an Amazon spokesperson in a declaration on Friday. “There was no data breach and no customer data was exposed to third parties party. These facts are undisputed “.
In 2018, data protection authorities across Europe have had more powers to exercise against companies that failed protect people’s data or use in appropriately with the introduction of the GDPR. If companies fail to fulfill its obligations, national regulator of the European country in on which they are based has the ability to issue fines of up at 4% of global sales. Since Amazon is based in Luxembourg, it is up to the CNPD to decide if the company is complying with the rules.
The Amazon spokesperson said the company is strongly in disagreement with the sentence and intended to appeal. “The decision in relation to how we show relevant customer advertising is based on on subjective and unverified interpretations of European privacy law and the proposed fine is entirely out of proportion with that interpretation too, “he said.
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