Apple has paid app developers $ 60 billion on the App Store in 2021 and a total of $ 260 billion since the App Store launched in 2008.
The numbers show steady growth in App Store revenue, as the company paid $ 155 billion to developers from the App Store launch through the end of 2019, and $ 45 billion was added to this number, which rose in 2021 to $ 60 billion, a 33% increase.
The statistic came as part of a broader announcement from Apple aimed at showing momentum for its services business – an important signal to investors and analysts as Apple makes money not only by selling hardware but also by selling services and apps to its customers.
Apple payments to developers account for between 70% and 85% of all App Store sales, with the company taking 15% to 30% of purchases in-app.
In the past, it was possible to go back to a rough estimate of total Apple App Store revenue by assuming developer payments amounted to 30% of total Apple App Store sales. However, in the past year, the company has changed the fee structure several times in response to requests from regulatory authorities and legal disputes.
Notably, in 2021, Apple introduced the Small Business Program, which reduced commissions by 15% for developers earning less than $ 1 million a year. According to estimates, up to 98% of App Store developers fall within in this category, but it represents only a small part of the total sales.
Apple also introduced a news app program that would cut its fees to 15% if you provide content to Apple News starting in August. Plus, for all developers, Apple also gets just 15% of the second year subscription, instead of 30%.
Last year, a CNBC analysis indicated that Apple’s App Store earned more than $ 64 billion in 2020, based on a 30% commission rate, which could rise to over $ 87 billion in 2021. , if he charges the same commission, according to what I have seen Al Arabiya.net.
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