Apple continues to beat the record.. its market value is skyscraper

Shares of Apple closed at one level record Thursday, after the US company with the largest market capitalization in the world announced concessions to some major developers in its App Store regarding fees, while shares of app makers also rose.

Apple shares rose 0.8% to $ 153.65, outperforming the previous one record close of $ 153.12 reached Monday and Apple’s market value exceeding $ 2.54 trillion.

The company said Wednesday night that it will allow developers to have so-called “reader” apps, which deliver content in subscription like Netflix and Spotify, to offer customers the ability to avoid purchase fees in-app by making purchases directly from the companies involved.

Netflix shares have closed in up 1.1% to $ 588.55 on Thursday, extending their best gains in two weeks to register a territory, while Spotify’s stock was up 6.6% to $ 254.03.

Shares of Match Group also closed in rise of 6.1% to $ 147.11, although it was unclear whether the products in Company subscription such as Match.com and Tinder would be covered by the latest franchise, a Match executive said in a hearing of the board of directors. The company pays nearly $ 500 million in commissions a year to Apple, according to the “Market Watch” website, which was viewed by Al Arabiya.net.

While the change will not affect video game app companies, which are believed to generate the largest share of App Store revenue and have caused one of the company’s biggest battles, as Epic Games, known for its fighting game “Fortnite” “, played a key role in launching a rebellion by developers by suing Google and Apple for monopoly on taking up to 30% commissions on purchases. in-app or removal.

gaming company shares

Most video game stocks fell Thursday, with the exception of Unity Software and Roblox, which were up 5.3% and 0.2%, respectively, while Take-Two Interactive Software gained less than 0.1%.

While Playtika Holding Corp’s shares fell 0.2% and Epic Games shares fell 0.7% and Activision Blizzard’s shares fell 1.2% and Zynga’s shares also fell.

In a first reaction to Apple’s decision, the Coalition for App Freedom, led by companies such as Epic Games, Spotify and Match, on Wednesday night criticized the Apple franchise as a way to “protect the App Store monopoly by dividing developers. in winners and losers “.

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