Home Technology Apple Rumored to Release an Expensive ‘Ultra’ iPhone

Apple Rumored to Release an Expensive ‘Ultra’ iPhone

A new top-of-the-line iPhone could come out next year. Mark Gurman of Bloomberg says that Apple is considering making an iPhone “Ultra” that would be more expensive and go above the iPhone Pro and Pro Max. He says the gadget might come as soon as next year.

If you’ve been reading Gurman’s articles for a while, you might remember that he said Apple was thinking about changing the name of the upcoming iPhone 15 Pro Max to the iPhone 15 Ultra. Now, he says there is evidence that Apple wants to give rich people an iPhone that is more powerful and expensive. In particular, Gurman points to something Apple CEO Tim Cook said not long ago. When asked if the average price of the iPhone could keep going up, Cook told analysts, “The iPhone has become so important to people’s lives.” “I think people are willing to spend a lot more than they can afford to get the best in that category.”

 

It’s harder to say what Apple will do to make the new model stand out. Gurman thinks the iPhone Ultra could have a faster processor, better cameras than the Pro and Pro Max, and an even bigger screen than the Pro and Pro Max. “There may also be features that look to the future, like getting rid of the charging port,” he adds.

It’s worth noting reports on the iPhone 15 line suggest Apple is already searching for more ways to differentiate the Pro models from their mainstream siblings. For example, one recent report said the upcoming Pro variants could feature WiFi 6E connectivity, while the iPhone 15 and iPhone 15 Plus ship with older WiFi 6 antennae. The Pro models could come with other differentiating features, including redesigned titanium frames with haptic volume and power buttons. Apple will also reportedly equip the Pro Max with a periscope camera lens.

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