AR headset maker Magic Leap shifts to company focus

Starting mixed-reality to support 4 key areas: communication, collaboration and co-presence, 3D visualization, learning and assisting and location-based services.

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Magic Leap, a mixed-reality player, announced a new enterprise suite of services, as well as an updated version of the Magic Leap One Creator Edition.

The new edition, which wasn’t originally called Magic Leap 1, is actually just a rebrand, but the Enterprise Suite presents new features that help organizations engage in spatial computing, according to the press release.

SEE: Cheatsheet: AR Tools from Apple: RealityKit and Reality Composer (free PDF) (TechRepublic)

The first Magic Leap One, released in 2018, was an augmented reality headset (AR) aimed at creative professionals and daily users, said Scott Stein from CNET. With a price tag of $ 2,295, this intended user base did not seem the best choice.

This claim was confirmed with the release of Magic Leap’s sales in early December, which showed that the Magic Leap only sold 6,000 AR headsets in the first six months after launch – highly inadequate to the original goal of CEO Rony Abovitz to get 100,000 Magic Leap One to sell. systems in the same period.

After such a low sale, Magic Leap seems to change target audience, rename the device to shift it from a creator-focused system to a business-focused system.

With the start of the newly mentioned headset and Enterprise Suite functions, Magic Leap bundled all new services and software together, with a price tag of $ 2,995, probably digestible for large companies.

The press release outlined the following main functions of the Enterprise Suite:

  • Magic Leap 1, an updated version of Magic Leap One Creator Edition.
  • Two years of access to special omnichannel support.
  • Two-year access to Device Management with enterprise-level support from Magic Leap. Device Manager allows authorized administrators to manage important aspects of working with Magic Leap 1, allowing them to configure and set up devices, view usage statistics, distribute apps and updates remotely, and lock or delete devices remotely.
  • Two years of access to a RapidReplace program, so you can quickly get a new device if you need one.
  • A two-year extended warranty to guarantee Magic Leap 1 always works as it should.

Spatial computing, or the convergence of AR, virtual reality (VR), mixed reality and human reality, is coming to the company. The Magic Leap headset in particular presents business applications in four key areas: communication, collaboration and co-presence, 3D visualization, learning and assisting and location-based services, according to the release.

Applications in each of these core areas are developed by Magic Leap and its partners, including Across Realities, Arvizio, Eon Reality, HyperLoop, Immersion Analytics, Immersiv, Minsar, Nomtek, Obsess, PTC, RoOomy, Spatial, Taqtile, Verses and VIM, the release said.

“(The) announcement heralds the arrival of a new chapter for spatial computing with an advanced technology platform for companies in all industrial sectors,” said Omar Khan, Chief Product Officer at Magic Leap, in the release.

Make a leap in four key areas

1. Communication, collaboration and co-presence

In the coming months, Magic Leap will release Jump, a beta program for communication, collaboration, and co-presence, the release said.

With Jump, people who are physically or digitally present can collaborate on projects and meetings. With this option, organizations can merge digital content and experiences with people at any location.

For example, during a brainstorming session, architects or project developers can walk through a 3D model of a neighborhood or building plan, regardless of whether all members of the meeting are physically present in the same room. This not only makes collaboration more efficient, but it also reduces employee travel costs, according to the release.

2. 3D visualization

With 3D visualization, users can make insight-driven decisions with fast iteration. Magic Leap One can make visual models of everything from heavy machines to complex data sets, the release said.

The ability to visualize complex information and concepts in 3D can help teams gather valuable insights, create useful plans and create new ideas. For example, Hyperloop Transportation Technologies used this feature to visualize its various technologies and passenger systems, according to the release.

3. Learn and assist

Learn and help helps
adjust employees and retrain
through spatial computing. By providing training in a spatial computing environment, employees can earn in a safe and cost-effective manner, according to the release

For example, production line operators can be trained in new, complex assembly operations that they can practice in a digital environment. According to the release, this exercise could help create better speed and accuracy in daily activities.

4. Location-based experiences

With the location-based experience function of Magic Leap, users can bring the digital world into physical spaces and live events. For example, organizations can perform pop-up experiences or permanent installations in museums, trade shows, sports venues and university campuses, the release said.

With spatial computing, companies can offer product purchases with an unlimited catalog of inventory, digital product sampling or unique entertainment spaces, the release has been added.

For more information, consult Your guide for mixed reality technology on ZDNet.

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