Aurora Innovation Inc., a self-driving technology firm, has appointed Ossa Fisher as its first president. This move is part of the company’s efforts to prepare for a commercial launch of autonomous trucks in 2024. Fisher joins Aurora from Istation, an education-technology company based in Dallas, where she served as president and COO since 2019. She will oversee engineering, product, sales and marketing divisions at Aurora and will be based in Dallas, the company’s growing operational hub. At the end of 2020, Aurora had less than 20 employees in Dallas, but that number rose to nearly 120 by the end of 2022. The company currently has 1,600 employees spread out over the country in various locations.
Fisher was born in Sweden and moved to the U.S. in 1981 at the age of four. Before Istation, she held positions at Goldman Sachs and consulting firm Bain & Co. In her role at Aurora, she will play a central role in scaling operations and maintaining relationships with key partners like FedEx Corp., Uber Freight, Werner, as well as truckmakers such as PACCAR and AB Volvo. Aurora plans to commercially launch self-driving trucks without human safety drivers aboard in 2024, and is currently testing routes that connect a terminal in the Dallas suburb of Palmer with Houston, and along separate route that links Fort Worth and El Paso.
The appointment of Ossa Fisher as Aurora Innovation Inc.’s first president marks an important milestone in the company’s journey towards launching its self-driving technology. Fisher brings with her a wealth of experience in the education-technology, finance, and consulting sectors, as well as a deep understanding of the industry. She will be responsible for scaling operations and maintaining relationships with key partners, while also overseeing engineering, product, sales and marketing divisions. She will be based in Dallas, the company’s growing operational hub, and will be instrumental in Aurora’s goal of commercially launching self-driving trucks without human safety drivers aboard in 2024.
The technology behind self-driving trucks is complex, and the road to commercial launch is long and arduous. Aurora’s decision to bring on Fisher as its first president is a clear indication of the company’s commitment to innovation and its focus on the future. Fisher’s expertise and experience will be invaluable in guiding Aurora as it navigates the challenges of developing and launching autonomous trucks. With Fisher at the helm, Aurora is well-positioned to realize its ambitious goals and make a lasting impact on the transportation industry.
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