Ban the sale of flavored products for electronic cigarettes

The European Commission has presented a proposal to ban the sale of flavored electronic cigarette products in the 27 countries of the European Union, in an attempt to reduce their growing demand, especially among young people.

The proposal aims to enact stricter legislation to discourage smoking, including the use of electronic cigarettes. “Nine out of 10 lung cancers are caused by smoking and therefore we want to reduce the attractiveness of smoking as much as possible to protect the health of our citizens and save lives,” said European Commissioner for Health Stella Kyriakides. To achieve this, she added, stronger measures should be taken to reduce tobacco consumption and keep pace with developments to counter the steady stream of new products entering the market.

The Council of the European Union (the body representing the member states) and the European Parliament will study the proposal in the next phase. In 2014, a European directive was issued on the sale of “tobacco products” which defines the legislative framework on the territory of the Union, but developments in this market allow the authority to change tale Square.

On Wednesday, the executive authority of the European Union highlighted the notable increase in sales of “heated tobacco products”, which amount to 10% or more. in at least 5 countries of the European Union, which is the minimum required to enforce legislation. The Commission indicated that sales of heated tobacco products have seen a significant increase in several EU countries between 2018 and 2020, including France, which increased by 406%, Portugal (180%) and the Netherlands (153%).