Buick previews interior of upcoming Electra E5 electric crossover for China

Buick is set to release their electrified crossover, the Electra E5, in China. This marks the first Buick vehicle to be built on General Motors’ Ultium electric vehicle platform. The Electra E5 boasts a number of impressive features, such as a 30-inch curved OLED display, the new Virtual Cockpit System, and a 12.6-inch head-up display that projects speed and navigation information onto the windshield. The Electra E5 also includes standard wireless phone charging.

According to a Buick spokesperson, the Electra E5 has only been announced for the Chinese market at this time. However, the vehicle will likely be positioned between Buick’s Envision compact and Enclave large crossovers. The brand’s new Virtual Cockpit System previously debuted in February on the 2024 Encore GX subcompact crossover.

Buick has followed in Cadillac’s footsteps in embracing larger screens, moving away from traditional gauges to more advanced technology. The Electra E5’s 30-inch curved OLED display delivers an immersive experience, offering all the information the driver needs on one screen. The screen is also customizable, allowing the driver to select what information is displayed and in what format.

The Electra E5’s Virtual Cockpit System further enhances the driving experience. The system is powered by an advanced computer and uses augmented reality to project information onto the windshield, making it appear as though it’s hovering in front of the car. This reduces the need for the driver to take their eyes off the road, keeping them focused on the task at hand.

The Electra E5’s head-up display offers speed and navigation information in the driver’s line of sight, so they don’t have to take their eyes off the road. The display projects this information onto the windshield, making it easy to understand and interpret.

As the first Buick vehicle built on GM’s Ultium electric vehicle platform, the Electra E5 offers impressive performance. The vehicle features a battery pack with a capacity of 400 kWh, which offers a range of up to 400 miles. The vehicle is also equipped with advanced safety features, such as an automatic emergency braking system and adaptive cruise control.

In conclusion, the Buick Electra E5 is a highly-anticipated electric crossover that offers a range of impressive features. The vehicle’s 30-inch curved OLED display, Virtual Cockpit System, and head-up display provide an immersive and personalized driving experience. With its advanced technology, the Electra E5 delivers exceptional performance and safety, making it a top contender in the electric vehicle market. While currently only confirmed for the Chinese market, the Electra E5 is sure to make a splash when it hits roads around the world.