Eli Manning’s Strategic Investment: Redefining Youth Sports Safety
In a significant move for youth sports safety, two-time Super Bowl MVP Eli Manning has announced his investment in XTech, a company that specializes in high-quality protective equipment for athletes. This decision, made public during a recent interview, signals Manning’s commitment to ensuring young athletes receive top-tier safety gear akin to what professional players use.
Investing in the Future of Sports Equipment
Manning’s involvement goes beyond mere financial backing; he intends to actively participate as a spokesperson and advisor for XTech. The former New York Giants quarterback expressed his belief in the efficacy of XTech’s products, sharing that he personally wore their shoulder pads during his playing career. “I want to help continue that journey as they explore into high school,” he stated in his interview with . This proactive approach showcases Manning’s desire to influence the direction of sports safety, particularly for younger athletes entering the competitive landscape.
XTech has made significant inroads into both the college and professional football markets. Founder Bob Broderick highlighted that nearly 90% of NFL players opt for their custom-fitted shoulder pads, which retail for around $599 each. The company’s origins trace back to the New York Giants, where Broderick first recognized the importance of quality equipment while serving as an equipment assistant.
Market Disruption and Expansion Potential
The protective equipment market is more than just a niche; it’s evolving. With about 100,000 shoulder pads sold since XTech’s inception in 2012, the company is now poised to tap into a much larger segment—the youth sports market. They currently partner with approximately 500 high schools, but there are more than 15,000 high schools playing football across the country. The potential for growth is unmistakable.
XTech’s commitment to American manufacturing in East Hanover, New Jersey, enables them to offer quicker turnaround times—orders shipped within a day compared to competitors like Douglas and Riddell, which can take weeks. As parents increasingly prioritize safety for their children, Manning’s emphasis on investing in quality gear reflects a broader trend where parents are willing to invest in top-tier equipment for their young athletes.
The company is also preparing to launch a new line specifically designed for youth players weighing between 30 and 150 pounds, expected to retail in the low $200 range. This diversification not only positions XTech as a leader in safety equipment but also aligns with Manning’s vision to enhance the resources available to young athletes.
As the landscape of youth sports continues to shift, Manning’s investment in XTech emphasizes a growing recognition of the importance of safety. By leveraging his influence and professional experience, Manning not only contributes financially but also helps to elevate the standards of safety equipment available to the next generation of athletes.