ESPN Launches New Streaming Service: Everything You Need to Know

ESPN is stepping up its game in the streaming world with the launch of its new application, set to debut this fall. Featuring everything the sports media giant of Disney has to offer, ESPN’s streaming service presents an exciting opportunity for sports enthusiasts. Priced at $29.99 per month, this service is designed to cater to millions of households looking for an all-encompassing sports viewing experience.

What the New ESPN Streaming Service Offers

According to a report by CNBC, the new ESPN service will not only bear the ESPN name, but it will also provide extensive coverage that includes all of the network’s live games. This will feature content from other ESPN cable channels, such as ESPN2 and the SEC Network, along with programming from ESPN on ABC, fantasy products, new betting integrations, and a variety of documentaries and studio programming.

In stark contrast to ESPN’s current streaming option, ESPN+, the new application will include a more complete slate of live games, such as the full range of ‘Monday Night Football’—broadcasts that are currently only available via traditional pay TV.

Bundled Discounts for Subscribers

For those who sign up for the ESPN streaming service at its launch, an enticing bundle deal awaits.

• The new service can be bundled with Disney+ and Hulu for a discounted rate of $35.99 per month when purchased together.
• Interestingly, customers signing up at the time of launch will be able to enjoy the bundle at a promotional price of $29.99 per month for the first year—essentially allowing ESPN subscribers to access both Disney+ and Hulu for free in their first year.

For those considering a longer commitment, an annual subscription to the new service will set customers back $299.99.

A Strategic Move to Capture More Viewers

During a media event, ESPN Chairman Jimmy Pitaro emphasized that the goal is to attract “the 60 million households on the sidelines.” This indicates a strategic focus on expanding their viewership base in an increasingly competitive streaming landscape.

The revised ESPN mobile application will serve as a gateway to the all-access service and will be available on smart TVs and devices. Importantly, the revamped app will also include features catering to users who may not be subscribed to the new service, like a personalized version of “SportsCenter.”

The Future of ESPN+

While the new service is aimed at delivering comprehensive access to sports content, ESPN+ will remain available as a more affordable option at $11.99 per month. This basic tier can also be bundled with Disney+ and Hulu for $16.99 per month—providing a more budget-friendly alternative for sports fans who may not need all of the expanded offerings.

Conclusion

With the launch of its new streaming application, ESPN is positioning itself as a major player in the digital streaming arena, especially for sports enthusiasts looking for an all-in-one solution. As of fall 2023, the exciting opportunities brought forth by the rebranding and bundling strategies could lead to significant shifts in how audiences engage with sports content. If you’re ready to immerse yourself in a more comprehensive sports viewing experience, keep an eye out for the new ESPN streaming service this fall, and be sure to download the updated app for maximum access and features.

For more insights into the evolving landscape of sports media, check out our articles on Disney’s streaming strategy, the impact of digital service bundles on consumer choices, and a comprehensive overview of the latest in sports programming.