According to research, most of the products new businesses put out into the market aren’t that unique. However, there are ways you can market your product to make it shine from your competitor’s products. Most of the products thriving in the markets these days are not original ideas; they’re usually existing concepts presented to the public with a twist. While innovation is the pathway to success, you don’t have to introduce a completely new idea to make your business flourish. Here are a few ways your product can stand out from other businesses in the market.
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Introduce Value-Added Features
One of the best ways of standing out from other products in the market is by offering value-added features that are not present in the competitor’s product. For instance, there is already an existence of tote bags in the market. Cox came out with uniquely shaped tote bags with numerous designs and pockets. This new idea presented accessibility and ease to its users, which did not exist in previous tote bags.
However, introducing additional to a previously existing product will only work if it provides value to the customer. For instance, if Cox introduced tote bags of different colors, it might give users a large selection to choose from. However, these differently colored bags would not provide them with additional benefits or actual value. Even the simplest changes in design, such as introducing extra large or extra small sizes of clothing, can help you reach out to a niche market and stand out from your competitors.
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Have Trendy Packaging
One way your product can stand out is if it can literally grab the consumers’ attention. Get creative, and derive the unlimited possibilities of imaginative packaging ideas for your product. Research has shown consumers appreciate packaging relating to a festive season, such as Halloween, Thanksgiving, and Christmas. You can read more here about how you can make your product’s packaging stand out on the shelves. If you run an e-commerce store, good packaging will protect your products and create a memorable, unboxing experience for your customers.
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Capitalize Your Strengths
Carrying out a SWOT analysis will help you identify the strengths and weaknesses of a product. This will give you an idea of what works for your product and help you capitalize on that. You might need to use technical skills to help identify your strengths. However, if you’re lacking in the technical aspects of running a business, you can make slight modifications to your business website and analyze the reactions of visitors and users. Once you have an idea of which website or product design is more appealing to the public, you can work on making it stand out more.
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Use Recognizable Imagery
Developing and establishing an easily identifiable brand has a huge role in making your product stand out from the market. For instance, any regular consumer can identify that a cursive, yellow ‘M’ stands for Mcdonald’s. Having the ability to recognize a brand from its competitors can help consumers develop a sense of loyalty toward them as well. The imagery you use for your brand products should be simple, not too complicated, and easy to remember. Imagery can be used as a form of a brand logo, packaging, or tagline. With hundreds and thousands of similar products available, this instant identification will help you stand out from your competitors.
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Strengthen Your Relationships
Incorporating the human factor in your business operations and marketing tactics can be a game changer for you and your company. Most corporations fail to realize that the consumers they are targeting want to purchase products from other humans. One way of making your consumers recognize that there are people behind a faceless corporation is to reach out and connect with them. While most businesses are under the impression that you can only communicate with your consumers via social media and email, there are many digital ways of reaching out and building a conversation with your target market.
You can focus on relationship building by engaging with your customers through email lists, rewarding your old and loyal customers through discounts or free items, encouraging feedback from your clients, and accepting and acknowledging your mistakes.
Building a pathway for a successful retail product that stands out on the shelves can be difficult. With thousands of new businesses opening up and the introduction of millions of new ideas, your product will be facing a lot of competition. However, working on your strengths, building relations with your customers, and developing a brand for your business are a few ways you can help your product stand out. By starting small, you can work on adding features to your product to help it grow and prosper further.