Introduction

The recently released musical film adaptation of “Mean Girls” has performed exceptionally well at the domestic box office. Opening with an estimated $28 million, it went on to earn $32 million over the holiday weekend, surpassing expectations and surpassing the original 2004 film that grossed $24.4 million. The film, initially intended for streaming, has proven its popularity across different platforms.

Positive Reception

“Mean Girls” resonates strongly with audiences in various formats and platforms. Paul Dergarabedian, senior media analyst at Comscore, believes Tina Fey’s vision for the characters has struck a chord with audiences even after two decades. The success of the film showcases the enduring appeal of the “Mean Girls” story.

Revival of the Movie Musical Genre

In recent years, the movie musical genre has faced challenges in attracting moviegoers. However, Warner Bros.’ “Wonka,” “The Color Purple,” and the new “Mean Girls” adaptation have reversed this trend. The combination of musical talent, charisma, and nostalgic elements has contributed to the box office success of the new “Mean Girls.”

Appeal to Female Audience

The film predominantly appealed to a female audience, with women accounting for 75% of ticket sales. Surprisingly, it also performed well outside of the teenage demographic. The age group of 26 to 35 represented the largest percentage of ticket sales at 34%, followed by the 18 to 25 demographic at 26%.

Importance of Embracing Gen Z and Millennials

The success of “Mean Girls” demonstrates the importance of Hollywood embracing both Gen Z and Millennials, who are driving the current theatrical box office. Shawn Robbins, chief analyst at BoxOffice.com, emphasizes the communal experience of cinema and the integration of music and movies. “Mean Girls” has evolved into a multi-threat pop culture standout.