Background

The New Jersey baby retailer that bought Buy Buy Baby’s intellectual property from its bankrupt parent company, Bed Bath and Beyond, including its trademark, business data, and internet properties, for $15.5 million in a previous auction, has also acquired 11 of its leases, according to court records.

Lease Acquisition

Dream on Me Industries, a long-time supplier to Buy Buy Baby, purchased the leases at a bankruptcy-run auction for approximately $1.17 million. The leases are spread across prime real estate locations primarily in the Northeast, including locations in New Jersey, New York, Maryland, Delaware, Massachusetts, Connecticut, and Virginia.

Potential Store Reopening

While it is unclear what Dream on Me plans to do with the leases, the retailer could potentially use these assets, along with the intellectual property it acquired, to reopen Buy Buy Baby stores.

Dream on Me’s Current Operations

Dream on Me currently sells its baby goods through various retail partners, including Amazon, Kohl’s, Target, Walmart, and Home Depot. The company does not have a brick and mortar presence.

Comments from Dream on Me

Dream on Me has not yet commented on its plans regarding the acquired leases.

Previous Bids and Liquidation Sales

Buy Buy Baby was highly sought after by bidders after its parent company’s bankruptcy announcement. However, no viable bids emerged to keep the chain’s stores operational. Go Global Retail, a brand management firm, attempted to bid on Buy Buy Baby but was unsuccessful. Currently, after months of liquidation sales, the stores have limited inventory remaining.

Potential Store Restocking

If the stores were to reopen under new ownership, they would likely need temporary closure for restocking. Dream on Me is well-positioned to undertake this restocking effort.

Information About Dream on Me

Dream on Me, established in 1988, operates several baby brands, including Evolur Baby, Sweetpea Baby, and Slumber Baby.