Patrick Mahomes Ventures into Coffee with Throne Sport Coffee

As preparations intensify for the upcoming NFL season, Patrick Mahomes, the Kansas City Chiefs’ star quarterback and three-time Super Bowl champion, has diversified his already impressive portfolio by becoming a lead investor in Throne Sport Coffee. This new venture marks Mahomes’ entrance into the burgeoning ready-to-drink coffee market, a sector that saw Americans spend approximately $17.7 billion in 2023, as reported by Technomic.

Capitalizing on a Caffeine Craze

Mahomes secured his position as the second-largest investor in Throne Sport Coffee in May 2024, although the specifics of his stake remain undisclosed. His passion for coffee, which he developed during his rookie year in the NFL, serves as the foundation for this investment. “Coffee became a functional need,” Mahomes stated, explaining how it quickly evolved into a love for the beverage. The relationship with Throne began when founder Mike Fedele approached him with a ready-to-drink option designed to provide a healthier caffeine boost.

Throne Sport Coffee distinguishes itself in a crowded market by offering 10 grams of protein and 40% less sugar than competitors, making it a viable choice for health-conscious consumers. With only 50 calories and 1 gram of sugar per serving, it stands in stark contrast to options like Starbucks’ Frappuccino, which can contain up to 300 calories and 47 grams of sugar.

Mahomes’ daily routine typically includes three cups of coffee — one in the morning, another before meetings, and a third for afternoon preparation. “It’s probably too much,” he joked, acknowledging his caffeine habits while emphasizing the clean ingredients of Throne. On game days, he opts for one or two cups to stay sharp yet controlled.

A Broadening Investment Agenda

Throne Sport Coffee is just one element of Mahomes’ expansive investment strategy. He also holds minority stakes in several sports franchises, including the MLB’s Kansas City Royals, MLS’s Sporting Kansas City, and NWSL’s KC Current, as well as Alpine F1. “I love sports,” he noted, emphasizing their ability to unite families and communities through shared experiences. When asked about the possibility of owning a stake in the Chiefs after his playing career, he expressed interest in the idea but acknowledged it was a long-term prospect.

Amidst his growing investment landscape, Mahomes touched on the ongoing discussions regarding the future of Arrowhead Stadium. The Chiefs face decisions between renovating their current stadium or constructing a new one, a situation further complicated by recent negotiations. “Arrowhead is special. You feel the history,” he commented, without disclosing personal preferences, but confirmed that the fanbase would remain loyal no matter the outcome.

Addressing broader league matters, Mahomes conveyed skepticism about the NFL’s potential shift to an 18-game season. “More games are tough on the body,” he remarked, implying that increased bye weeks would be necessary to accommodate the rigorous schedule. His insights come in the context of the Chiefs’ Week 1 game in Brazil, a sign of the league’s international ambitions.

As Mahomes steers through his dual roles as an elite athlete and savvy investor, his foray into the coffee industry exemplifies a strategic alignment with consumer health trends and sports fandom. With Throne Sport Coffee at the forefront, Mahomes is not only reshaping his financial landscape but also contributing to the evolving conversation around healthier beverage choices in America.