Introduction

Former Fox News host Tucker Carlson has secured a prominent advertiser for his new Twitter show, which was launched after his departure from Fox News in April.

New Advertiser – Public Square

Public Square, a shopping app catering to conservatives battling environmental, social, and governance policies, has agreed to a seven-figure advertising deal with Carlson’s show.

Conservative-Friendly Platform

Carlson aims to attract conservative-friendly advertisers to his program, which draws millions of views. His show on Fox News reportedly generated $77.5 million in advertising revenue last year.

Background on Carlson

Carlson parted ways with Fox News after the network settled a defamation lawsuit with Dominion Voting Systems. Since then, he has become even more outspokenly conservative on Twitter.

Public Square’s Alignment

The conservative leanings of Public Square make it a suitable advertiser for Carlson’s show. Public Square CEO Michael Seifert has expressed a desire to combat ESG policies.

Public Square’s Advertising Timeline

Ads from Public Square are expected to begin airing on Carlson’s show in late August. Public Square is preparing to go public on the NYSE through a merger with Colombier Acquisition Corp.

Investment in Carlson’s Media Company

Wall Street veteran Omeed Malik, through his investment firm 1789 Capital, plans to invest eight figures in Carlson’s new media company. Carlson and Neil Patel, an ally of Carlson, aim to raise hundreds of millions of dollars for their venture.

Key Financiers and Investors

Billionaire Republican megadonor Rebekah Mercer, along with Blake Masters, Nick Ayers, and others, have ties to both Carlson’s new media company and 1789 Capital.

Previous Backing of Conservative Causes

The Mercer family, including Rebekah Mercer, has a history of financing conservative initiatives. They were involved in Breitbart and supported Donald Trump during the 2016 election.