Can Assassin’s Creed Save Ubisoft After a Devastating Year?

The Challenges Faced by Ubisoft in the Past Year

A Complicated Year for Ubisoft

It’s not really a secret: the past year has been difficult for Ubisoft. Between the postponement of Skull and Bones and the absence of big releases, no big money inflow was to be expected. And yet the outflows of money are numerous since the studio works on many projects and has to pay its more than 20,000 employees (until recently), a payroll almost unique in this sector. In short, there was reason to worry. This is what prompted us to produce a complete and detailed survey on the subject. On the occasion of the end of the 2022 fiscal year, Ubisoft also returned to the past year.

With Mario + Rabbids Sparks of Hope, Just Dance 2023 and Rocksmith+ for only major releases, losses were inevitable. Especially as Sparks of Hope and Just Dance fell short of sales expectations. Result of the races, Ubisoft recorded a loss of 14.6% on sales with only 1.81 billion euros collected. At globalthe company’s operating loss amounts to more than 500 millions euros this year. But in this darkness, Ubisoft still sees a little light: Assassin’s Creed recorded a “record of active players”and this almost three years after the release of the last entry in the franchise, namely Assassin’s Creed Valhalla. What’s more, the title brings in more money per player than Origins and Odyssey. Suffice to say that these figures confirm a little more Ubisoft’s desire to focus on this flagship license.

Ubisoft is Betting Everything on Assassin’s Creed

We understood this during the Ubisoft Forward dedicated to Assassin’s Creed last September: Ubisoft has decided to put the package on the license. At the time of writing these lines, these are not no less than 6 games that are officially in the pipeline from Ubisoft. There is of course Assassin’s Creed Mirage, planned for this year, but also Assassin’s Creed Codename Red and Assassin’s Creed Codename Hexe, as well as two mobile games (Assassin’s Creed Jade and another developed with Netflix). You can add to that the dedicated hub, Assassin’s Creed Infinity, but also a series live-action produced in partnership with Netflix. In sum, on has not finished hearing about the license.

And Ubisoft will provide the means. In a context of payroll reduction aimed at reducing the number of employees below 20,000, the license will welcome new teams. Ubisoft plans to increase the number of people working on AC by 40% in order to “to feed son ambitious growth”. This does not necessarily rhyme with new recruitments but rather with a restructuring of the payroll to concentrate efforts on the license. Ubisoft has indeed confirmed its desire to control recruitment and to separate “non-essential assets”. We can understand from this that the studio will no longer embark on dozens of parallel and not necessarily profitable projects. Note however that if Ubisoft will focus on Assassin’s Creed, other games are also planned. Better yet, they are not a priori postponed and should be released by March 2024. Among them, on Find Avatar: Frontiers of Pandora, Skull and Bones, XDefiant, Tom Clancy’s The Division Resurgence, Rainbow Six Mobile, The Crew Motorfest and “other great games” not yet announced. The coming year therefore promises to be much more important than the one that has just ended. See you on June 12 for a Ubisoft Forward which may set us the tone for the next few months and the future of the giant.

Follow AsumeTech on

More From Category

More Stories Today

Leave a Reply