China criticizes NBC Universal for ‘incomplete map’ during the Olympics

Opening ceremony in the Olympic Stadium in Tokyo, Japan on July 24, 2021. The Olimpico fire burns next to it the Olympic and Japanese flag.

Michael Kappeler | photo alliance via .

China has criticized NBC Universal for showing an “incomplete map” of village in his broadcast of the opening ceremony of the Tokyo Olympics, after a map displayed during the arrival of Chinese athletes included neither Taiwan nor the South China Sea.

The Chinese consulate in New York said that display “hurt the dignity and emotions of the Chinese people, ” in a post on his official Weibo social media platform on Saturday.

NBC Universal, the parent society of NBC News, which owns the US broadcasting rights to the Olympic Games, had not commented at the time of publication.

The Chinese consulate did not specify why it opposed the map but said: “We urge NBC to recognize the serious nature of this problem and take steps to correct the error. “

The state-controlled Chinese newspaper Global Times also criticized the Olympics broadcast and the display of the map.

Maps’ references to self-governing Taiwan and the disputed South China Sea have sparked controversy in recent years, with Johns Hopkins University last year reverse gear decision to show Taiwan as a part of China on a map indicating the spread of the coronavirus.

Two years ago, US retailer Gap Inc apologized for selling a shirt that claimed to have a wrong map of China. A photo posted to social media showed that the shirt did not include the island of Taiwan or the South China Sea.

Disclosure: CNBC parent NBCUniversal owns NBC Sports and NBC Olympics. NBC Olympics is the United States broadcast rights holder at all Summer and Winter Games until 2032.

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