EA Sports Renews Premier League Partnership, Granting Access to ‘Every Club, Player and More’

EA Sports renews partnership with Premier League

EA Sports has renewed its long-running partnership with the Premier League, which will see it continue to use players, stadiums and more in its football games.

The publisher has been a lead partner of the Premier League since the 2016/17 season, while the licensing agreement with the League for its games goes back to the 1998/99 campaign.

It was previously reported that the deal, which grants EA exclusive game rights to the Premier League, would be worth £488 million over six years.

EA Sports FC 24 game features

The deal comes as EA prepares to launch its new football franchise without the FIFA license, EA Sports FC. EA Sports FC 24 will feature all 20 Premier League clubs, including every player, manager, stadium, kit and more, represented in-game, according to EA.

Long-term commitment to community programmes

The partnership also includes a long-term commitment for the Premier League and EA Sports to work together on the creation of community programmes, including school football initiatives and investment into grassroots facilities, with the launch of ‘EA Sports FC Futures’.

Partnership benefits

Premier League chief executive Richard Masters said: “Through our long-term partnership, the Premier League and EA Sports have inspired generations of football fans and we look forward to developing this in the years to come. The new EA Sports FC 24 game is a significant evolution which we are proud to be a part of. Beyond this, we will continue to develop existing projects as well as introducing exciting new ones.”

ePremier League and community initiatives

Last season marked the fifth instalment of the ePremier League, an esports tournament which has given fans a chance to win silverware representing their favourite clubs. EA Sports and the Premier League are now developing community initiatives together across the country and in other locations globally.

EA Sports FC 24 preview

AsumeTech recently had the chance to go hands-on with EA Sports FC 24. “There is some sense that this year will see a huge amount of transition, with a significant number of mechanical changes that’ll be refined in a year’s time, but it’s a great start from what we’ve played,” Jordan Middler wrote in our preview. “It both feels like FIFA 24 and doesn’t at the same time, which feels like the perfect balance to us. But the real question is, with the reins now off and FIFA’s control over the franchise gone, what does EA have up its sleeve to breathe new life into gaming’s cornerstone sports franchise?”