Hold on tight, music lovers! For the first time since announcing their grand reunion tour, Oasis brothers Noel and Liam Gallagher sent fans into an ecstatic frenzy with a jaw-dropping photographic reveal. In a surprise twist in August 2024, these legendary brothers declared they’ve buried the hatchet after two decades of feuding, paving the way for an exhilarating return to the stage.
With an impressive lineup of 35 concert dates scheduled across the UK, Ireland, Australia, South America, and Asia, anticipation soared among ticket holders eager for inside scoop before the Cardiff shows kick off next month. This excitement reached a boiling point when fans tuned in for the duo’s 9 p.m. “special announcement” on Channel 4, only to be captivated by a brief screen appearance showcasing their collaboration with Adidas.
adidas ORIGINALS x OASIS.
The Brand. The Band.
The Legacy Lives On.Original Forever. pic.twitter.com/HMyo2Z9p1l
 adidas UK (@adidasUK) June 19, 2025
In the promo, the nostalgic chords of the band’s 1994 anthem “Live Forever” echoed as images of their early gigs flashed across the screen. Fans draped in stylish new Adidas pieces, adorned with the iconic band logo, added to the exhilaration. A thrilling glimpse of Liam and Noel striding onto the stage crescendoed in a final shot, marking their reunion in stunning fashion.
Prior to this campaign, the only recent images of the brothers had surfaced from a promotional shoot, igniting a similar uproar among their devoted fans. However, confusion swirled when many viewers tuning into Channel 4 expected to see the long-awaited announcement but instead found themselves watching the star-studded game show, Taskmaster.
Social media erupted in disbelief. Uproar flooded X, formerly known as Twitter, as fans collectively muttered, “Err… why am I watching Taskmaster?†while others cried out, “We’ve been scammed!†Some took a lighter approach, joking that “Taskmaster’s ratings will be through the roof!â€Â
Alongside dropping the promo on social media, the band’s official X account stirred excitement by announcing, “10 a.m. tomorrow Spinningfields, Manchester,†hinting at upcoming fan stores in multiple cities, including Manchester, London, Birmingham, Cardiff, Dublin, and Edinburgh.
As of June 19, eager fans found only the Manchester link operational, allowing them to book their slots for visits throughout late June and July. The excitement intensified when the band teased the campaign earlier in the day with an announcement full of dramatic visuals, featuring the iconic Oasis logo set against a backdrop of electrifying fan chants. The message read, “Original Forever. All will be revealed. Channel 4, 9 p.m.â€Â