Experience F1’s Groundbreaking Haptic Trailer Right Now

In a cinematic twist that promises to shake the adrenaline-fueled world of racing, the new trailer for F1 The Movie is making waves—not just for its high-octane visuals but for introducing a groundbreaking viewing experience. Renowned for his work on Top Gun: Maverick, director Joseph Kosinski, along with co-writer Ehren Kruger, have crafted a film that centers around Sonny Hayes (played by Brad Pitt), a former Formula One driver who emerges from retirement to guide the ambitious Joshua “Noah” Pearce (Damson Idris) as he strives to triumph with the fictional Apex Grand Prix team. The film also features an impressive cast that includes Oscar nominee Kerry Condon, Tobias Menzies, and Oscar winner Javier Bardem.

The spotlight shines brightly on Apple, which has unveiled the first-ever haptic movie trailer for F1. This innovative experience requires an iPhone—specifically running iOS 18.4 or later—to unleash its full potential. The trailer’s unique Taptic engine synchronizes vibrations with the fast-paced racing sequences, allowing viewers to feel the roar of the engines resonate in their palms as they watch. This is not just a trailer; it’s a sensation.

What F1’s Haptic Trailer Means For The Movie

It’s The First Ever Haptic Movie Trailer

Remarkably, this trailer marks the debut of haptic technology in movie promotions, an achievement that juxtaposes the fact that such technology was first introduced with the Apple Watch in 2015. However, Apple Studios recognized the potential for this technology to amplify the experience of storytelling in cinema. The timing of the haptic trailer’s release is just as strategic; it dropped before pivotal races like the 2024 British Grand Prix and the Australian Grand Prix, continuing the film’s momentum in the marketplace.

Amidst the excitement, Apple also made headlines at the 2025 Worldwide Developers Conference, where executive Craig Federighi drove an APXGP race car on the roof of Apple Park, further cementing the ties between the film and the exhilarating world of Formula One racing. Fans will also find echoes of this collaboration in the F1 25 video game, which includes a skin that mirrors the sleek, black-and-gold aesthetics of the APXGP team’s vehicles in the film. The haptic trailer is merely the latest in a series of clever marketing maneuvers designed to keep audiences buzzing.

Our Take On F1’s Haptic Trailer

It’s A Clever Use Of The Technology

Experiencing the haptic trailer for F1 truly heightens the thrill of the visuals. As the cars speed across the screen, the iPhone vibrates in sync, amplifying the intensity of each moment. When Brad Pitt’s character ignites his race car, the pulse of the device adds an extra layer of exhilaration. Inside the cockpit, as tires graze the curbs, the phone’s rumbles resonate perfectly with the on-screen action. While this innovative trailer is a clever use of technology—especially as many prefer to watch trailers on their phones—it’s clear that the full cinematic experience will be best felt on the big screen, especially when the film releases in IMAX.

F1 is set to hit theaters on June 27, 2025. This intricate blend of film and technology showcases how storytelling continues to evolve, keeping pace with our ever-changing digital landscape.

Source: Apple