Fans of The Today Show are buzzing with excitement after a thrilling announcement made on the episode aired on June 18. Hosts Laura Jarrett and Craig Melvin have unveiled a spectacular event that promises to bring the beloved show even closer to its audience.
“We’ve got some big and exciting news!” exclaimed Jarrett, setting the stage for Melvin’s big revealâ€â€a Today Fanfest and food festival happening this October and November.
“Ladies and gentlemen, we are absolutely thrilled to announce the first-ever Today Fanfest,” Melvin shared, emphasizing that this will be a series of live events designed to foster connections between fans and the show. “It’s going to be an all-access pass to everything. Everything you love about our little show called Today,” he added.
Jarrett elaborated further, saying, “We’re gonna have an entire week of fan-favorite guests, the stories, the shopping, the music, plus giveaways and much more.” The excitement is palpable as fans look forward to engaging with the show’s stars in a way they never could before.
“But wait! There’s more!” Melvin teased, heightening the anticipation even further.
“We’re also throwing a Today Loves Food Festival alongside in-person events where you can experience some of your favorite Today segments in real life. IRL, as the kids say. Gonna be a whole new way to love Today,” Melvin exclaimed, urging viewers to jump on board early by scanning a QR code or visiting Today.com/fanfest for ticket info.
The response has been overwhelmingly positive. Many fans took to Instagram to express their excitement, with one comment reading, “Super cool, congratulations!” Another eagerly added, “I want to attend! Love the @todayshow show! 🧡.”
If getting to New York City proves tricky, don’t fret. NBC News executive vice president Libby Leist mentioned in an interview with Variety that ticketed events will also be hosted in other locations across the U.S. “We’re finding ways to make the events affordable for different audiences,” Leist explained, showcasing the team’s commitment to inclusivity.
“There is so much fragmentation out there, and our thought is we have this trusted brand in ‘Today,’ and an ability to energize our fandom in real life,” she said, encapsulating the spirit of this unprecedented festival.
With mounting anticipation and excitement surrounding the Today Fanfest, fans can hardly wait for the opportunity to connect with their favorite show in such an immersive way. This is more than just an event; it’s a celebration of community, connection, and everything that makes The Today Show a beloved staple of morning television.