Facebook buys GIPHY with big plans for Instagram

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Everybody enjoys animated GIFs, and it appears that Facebook is a larger fan than many as the business has just announced that it is buying the enormous GIF sharing serviceGIPHY According to a report from Axios, Facebook is purchasing the GIF sharing service for $400 million.

Facebook Buys GIPHY

Facebook posted about its plans after purchasing GIPHY on its blog While Facebook already utilized GIPHY’s API for WhatsApp, Messenger, Instagram, and Facebook correct, the business is preparing to incorporate the service more greatly into Instagram and its other apps now that the business owns the GIF service. The business stated, “By bringing Instagram and GIPHY together, we can make it easier for people to find the perfect GIFs and stickers in Stories and Direct.”

The social networking giant says that 50% of GIPHY’s traffic already originates from Facebook’s collection of apps and services. Of that, half originates from Instagram, that makes it clear that this is a move that makes good sense.


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In the blog site post, the business stated that GIPHY would continue to run its library as it had in thepast It also stated that users would have the ability to share GIFs in the way they constantly have prior to the purchase.

There are heaps of other services that rely on GIPHY’s API to serve animated images to its users. Facebook stated that those companies would continue to have access to the API. The business particularly called out investing in GIPHY’s technology and relationships, that makes it sound like the business is preparing to keep working with services like Twitter, Pinterest, Slack, Reddit, and others. Obviously, time will inform if those business pick to use GIPHY or appearance for an alternative now that Facebook owns it.

In the end, it sounds like things should not alter excessive after Facebook purchases GIPHY, a minimum of for the time being. Obviously, that might constantly move down the roadway as Facebook incorporates GIPHY more greatly into its community.

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