The Financial Times reported that almost every major global brand has temporarily suspended advertising on Twitter due to the chaotic approach of company owner Elon Musk.
A spokesman for one of the Big Four advertising companies, which includes the American Interpublic Group, Omnicom Group, the French Publicis Groupe and the British WPP, said: “This is very strange, destructive and harmful to the company. ever happened before.”
Another source in the Financial Times said that Musk “scared even those advertisers who wished him success.” , forcing others to cut their ad spend on Twitter.
According to the publication, WPP now considers Twitter ads too risky: massive cuts at the request of Musk made it difficult for companies buying ads to get feedback from social media employees and evaluate the effectiveness of their advertising campaigns. there are also complaints about technical errors in displaying ads.
Advertiser concerns have intensified after Twitter head of ad sales Robin Wheeler left, and according to Bloomberg, Musk fired him last week for not agreeing to lay off more employees in his division.
The situation was exacerbated by problems with account verification that arose after its integration with the paid subscription service Twitter Blue, as well as statements by Musk himself on his page on the social network, which caused many criticisms.
On October 27, Musk closed the $44 billion acquisition of Twitter. On November 6, he announced his intention to offer paid account verification as part of his Twitter Blue subscription. On November 10, the sale of the subscription was suspended due to an increase in the number of fake accounts. .