For the first time, TikTok users spend more time each month watching content than YouTube users.
ByteDance has surpassed YouTube in terms of views in August last year in the United States, according to a report from app analytics firm App Annie.
Users watched more than 24 hours of content per month in June 2021, compared to 22 hours and 40 minutes on Google’s video platform.
Bitedance exceeds performance in Great Britain
The difference is even more pronounced in the UK, where ByteDance overtook YouTube in May last year.
Additionally, according to the report, users watch around 26 hours of content per month, compared to less than 16 hours on YouTube.
Figures include views on Android phones only. However, it may not be representative of mobile users as a whole.
But warnings aside, it shows just how much in the Chinese platform rose in the course of a few years.
It’s also impressive considering the three-minute maximum for most of its videos, compared to the 10-minute format many YouTubers prefer.
YouTube is superior in terms of time
The numbers come despite the Chinese platform being under constant threat for much of 2020 to be banned in the United States during negotiations, with President Joe Biden formally revoking former President Donald Trump’s executive orders at the start of quest’year.
YouTube is still ahead in terms of overall time expenditure. This is due to its two billion users, compared to the 700 million users of the Tik Tok platform.
Except for iOS users and users of the app renamed Douyin in China, YouTube is still in first place in terms of time spent on Android phones between apps social and entertainment.
Starting from the first half of questyear, TikTok ranks fifth behind the Facebook, WhatsApp and Instagram apps.
Furthermore, YouTube users are spending more money than the Chinese platform on both iOS and Android in Worldwide. (Excluding Android users in China), according to data from App Annie.
App analytics company App Annie believes the Chinese platform has been in able to achieve this success thanks to its short videos, original content and broadcasts in direct. So it’s no surprise that YouTube tried to emulate the Chinese platform’s short video format by launching YouTube Shorts.
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