Ford thwarts Apple’s plans to build its own auto self-driving electric

Ford hired Apple’s head of automotive, Doug Field, to become the head of advanced technology and integrated systems.

According to a Ford press release, Field will report to Ford president and CEO Jim Farley.

“Field drives Ford’s efforts to develop the next generation of Blue Oval Intelligence Tech Stack to deliver intelligent, connected vehicles and services that improve over time through continuous updates,” said Ford.

Field served as Apple’s VP of Special Projects, where he effectively headed the company’s confused effort known as Project Titan to create a ‘auto self-driving electric, according to the Arab tech news portal.

Previously he worked at the iPhone maker where he was vice president of Mac Hardware Engineering. But he left the company in 2013 to become Tesla’s chief vehicle engineer.

Additionally, he helped oversee the development of the Model 3, but left Tesla in 2018 and returned to Apple.

His departure is the latest setback for the company’s automotive division, which has undergone numerous changes in recent years.

Although the project started in 2014, work on theauto self-driving electric are still in an early stage, Bloomberg reported in January.

This approach represented a change from the previous plan for developing a software for autonomous driving that could be used by other car manufacturers, which was in itself a change from the attempt to build a ‘auto.

“We are grateful for the contributions Doug has made to the company and wish him all the best for this next chapter,” said an Apple spokesperson. in a note.

It is unclear who will replace Feld. This is despite the fact that the company has named Ulrich Kranz, the former BMW executive who worked on the development of theauto sports hybrid i8 andauto i3 electric sports car, to work under the direction of Feld in June.

Kranz recently stepped down as CEO of Canoo, a startup of auto electric co-founded by him. Apple was interested in acquiring Canoo in 2020.

John Gianandrea, vice president, reportedly in December senior for the company’s machine learning and artificial intelligence, he became responsible for Apple’s automotive efforts.

Field joins Ford as the company is steadily developing its EV efforts. Notably with the Ford F-150 Lightning, an all-electric version of the hugely popular pickup. Plus a fully electric Mustang.

Additionally, the company is mobilizing behind a business plan called Ford Plus. It intends to create more auto fully connected to the network and which can be adapted via ether.

Ford also said Google’s Android system will power infotainment systems in millions of his auto, starting in 2023.

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