Game over … Electronic Arts separates from FIFA after a 3-decade partnership

LONDON: Electronic Arts is separating itself from the governing body of world football FIFA after a nearly three-decade partnership, bringing one of the world’s most successful video game franchises to a halt with billions of dollars in sales. Informed sources told Reuters on Tuesday that Electronic Arts had made a “significant offer” to FIFA to acquire the exclusive rights to its games and esports for eight years, but the governing body of world football was not ready to grant all the rights. about games and football to one publisher only. FIFA said it will release new soccer video games developed by other studios and publishers, but added that it has granted a new short-term extension to Electronic Arts Sports to launch FIFA 23 later this year. Electronic Arts had indicated months ago that the relationship was about to end. The company’s current contract will expire after the World Cup in Qatar, as FIFA seeks to increase revenue and Electronic Arts is lobbying to expand the FIFA brand in new areas such as token non-fungible, game summaries in real time e highlights. The New York Times reported that FIFA is looking to at least double the amount of $ 150 million it receives annually from its largest trading partner Electronic Arts, adding that there are differing expectations as to what should be included. in a new agreement. However, the two entities have decided to keep the partnership until next summer’s Women’s World Cup. Electronic Arts said it plans to launch a new version of the game in 2023 that will have more than 300 licensing partners, including Premier League, La Liga and UEFA. The New York Times reported that the licensing deals would help EA keep most of the club and of the world’s most famous stars with their teams and leagues, although the World Cup and other FIFA controlled events will no longer be included. (Reuters)