Hallmark is criticized for shooting an LGBTQ Zola ad that featured two kissing lesbian brides after conservative groups threatened to boycott the channel, which considered itself “healthy” programming and heterosexual romantic stories. Now it looks like Hallmark has traded one boycott for another. Hallmark had evolved over time and started broadcasting the ad on Zola on December 2, 2019, and even said that they were open to more gay-themed programming. As soon as the conservative group One Million Moms saw the ad aired, it threatened to boycott the Hallmark channel. One Million Moms, part of the American Family Association, has launched a petition regarding advertising that has gained ground. Hallmark responded by attracting commercial and LGBTQ anger supporters across the country and beyond.
There were six commercials originally scheduled on the Hallmart channel showing gay couples exchanging marriage vows. Now that same-sex marriage is legally recognized across the country, the removal of advertisements is considered a potential hate crime and an act of discrimination. “
The petition challenged the fact that lesbians kiss as not being “family friendly”.
“The Hallmark channel has always been known for its films aimed at families. Even its advertisements are generally safe for families. But unfortunately, this is no longer the case. One Million Moms recently received concerns over Hallmark’s Zola.com advertisement in which two lesbians are kissed at the end of their marriage ceremony. Similar concerns from regular viewers are posted on an online complaint board for the Hallmark Channel. “
You can see the petition launched by One Million Moms in response to the LGBTQ announcements on the Hallmark channel below.
Hallmark now broadcasts LGBT ads, open to LGBT movies https://t.co/PKZqYyL9IU
SIGN THE PETITION OF A MILLION MOMS … PLEASE
– KatyinVegas #BuildTheWallNow (@KatyinIndy) December 9, 2019
Because all homosexual families are legally protected as “families” and have the same rights as other citizens, it is an act of discrimination to censor the LGBTQ community, and it was a blatant act of community censorship LGBTQ and now they are outraged. It remains to be seen what the outcome will be – but there is no doubt that Hallmark withdrew the publicity because of the Conservatives’ backlash.
You can see the video that sparked the Conservatives’ outrage in the video player below.
(integrated) https://www.youtube.com/watch?v=-pVnnGK6BP4 (/ integrated)
It seems that the Hallmark channel found itself in a position where it was linked to the anger of a group – its conservative fan base or the LGBTQ community. The conservatives watch Hallmark and were upset that the romantic channel was going to open their programming to more LGBT content.
What do you think? Did Hallmark do the right thing by pulling the Zola ad? Do you think they are discriminating against the LGBTQ community?