The Buick tri-shield logo has been a part of the brand’s identity for over 60 years. Recently, General Motors President Mark Reuss was intrigued by a rough logo sketch of three slashes designed by Geoffrey Richmond. The design team worked to reimagine what the brand could look like, and the sketch was presented to Reuss in a design meeting. The sketch was kept as the logo and was refined into the completed logo by David Haskell, a creative designer for Buick brand identity. The logo was made to be sleek and dynamic, and it will be seen on all Buicks going forward into the new era of electrification. The design still maintains brand recognition and the changeover to the new logo will start to happen this year. This new logo is a part of the bigger story of what the brand is trying to do overall and it is a modern take on the classic tri-shield logo.
The Buick logo has been around for over 60 years and has been an integral part of the brand’s identity. Recently, General Motors President Mark Reuss was intrigued by a rough logo sketch of three slashes, designed by Geoffrey Richmond. The design team worked to reimagine what the brand could look like and the sketch was presented to Reuss in a design meeting. The sketch was kept as the logo and was refined into the completed logo by David Haskell, a creative designer for Buick brand identity. The logo was made to be sleek and dynamic and it will be seen on all Buicks going forward into the new era of electrification. The design still maintains brand recognition, while also taking a modern approach. The changeover to the new logo will start to happen this year, and it is a part of the bigger story of what the brand is trying to do overall.
The new Buick logo is an exciting change for the brand and is a modern take on the classic tri-shield logo. It is a sleek and dynamic design that will be seen on all Buicks going forward. This logo is a part of the bigger story of what the brand is trying to do overall and it is a great way to show the transition to the new era of electrification. The changeover to the new logo will start to happen this year and it is a great way to show the brand’s commitment to the future. The design team worked hard to create a logo that is modern and still maintains brand recognition. The new logo is a great way to show the brand’s commitment to the future and it is an exciting change for the brand.
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