In an effort to attract children, Netflix is ​​testing a Tik Tok-like feature

This week, Netflix will begin rolling out a TikTok-like feature aimed at kids, the latest attempt to attract younger viewers to its platform and help them discover its programming, according to a Bloomberg report.

The Kids Clips feature, which appears on the platform’s iOS app, features short videos from the company’s existing library of children’s shows and movies. Netflix plans to add new clips every day in based on his current and future shows.

And the streaming giant is experimenting with new features in able to show customers more titles in its list. This step is also an attempt to reach the kind of viewers who would normally watch Tik Tok or short clips on YouTube.

The effort, which the platform called a test, it builds on a previous feature called Fast Laughs which puts in highlights comic clips.
Fast Laughs was launched at the beginning of quest’year. The company has also created rankings for its most popular titles. This gives users another way to find offers they might be interested in.

Kids Clips uses an interface similar to TikTok or Instagram Reels in an attempt to display child-friendly content. Children can watch 10 to 20 clips at a time.
The Kids Clips feed is similar to the Fast Laughs feed. But the videos are displayed in horizontal, not in vertical, to fill the entire screen.

I launched a similar comic feed in precedence

Both features have the similar goal of promoting platform content using short clips similar to those viewed by users on social media.

A screenshot of the Kids Clips interface shows a link to add a title to the Watch Later list.
Netflix cited TikTok as a major competitor in its previous earnings reports. This indicates that these features are meant to attract users by focusing on shorter content.

The feature begins rolling out this week in the United States and Spanish-speaking countries in Latin America. In addition to markets such as Canada, Australia and Ireland.
The company confirmed the launch of the new feature after its presence was discovered in hidden code by iOS developer Steve Moser.

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