Instagram’s Text-Based App Threads Amasses 100 Million Sign-Ups in Just Five Days

Threads App Hits 100 Million Sign-Ups in Just Five Days

Instagram’s text-based app Threads has achieved the mark of 100 million sign-ups in just five days. The Twitter rival was launched on June 6 (or June 5 in the Americas), according to a tracker.

Mark Zuckerberg noted on the first day that the app attracted 2 million sign-ups in two hours, 5 million sign-ups in four hours, and 10 million registered users in seven hours. The next morning, the CEO of Meta noted that more than 30 million people had signed up to try the new app.

Until now, OpenAI’s ChatGPT bot had the distinction of being one of the fastest-growing consumer products by achieving 10 million daily users in 40 days and 100 million monthly users in nearly two months. Given that this is the first month for Threads, it has already crossed the milestone of 100 million monthly active users. But keeping users on the platform will be the real challenge.

While many folks are trying out Meta’s new text-focused social platform, there are some missing features. Notably, the app doesn’t have support for ActivityPub — the protocol used for posts on decentralized networks. While Meta said it is working on it, until the integration rolls out, the app won’t really be part of the Fediverse.

Apart from that, the app has a read-only web interface, no support for post search, direct messages, hashtags, and no “Following” feed. Because of Instagram’s rules, the app doesn’t allow nudity on its platform — something which another Twitter alternative Bluesky embraces.

Nevertheless, reaching 100 million users in such a short time is no small feat. So it looks like Threads is here to stay.

of Threads App’s Success

The Threads app, launched by Instagram, has taken the social media world by storm with its incredible achievement of 100 million sign-ups in just five days since its launch. This impressive success has surpassed even the growth records of other popular consumer products like OpenAI’s ChatGPT bot.

Mark Zuckerberg, the CEO of Meta, the parent company of Instagram, shared the astounding figures. Within two hours of its launch, Threads already had 2 million sign-ups. The number skyrocketed to 5 million within four hours, and then reached 10 million registered users within seven hours. The following day, Meta’s CEO revealed that over 30 million people had already signed up to try the new app. Such rapid growth in user adoption within such a short time period is undoubtedly remarkable.

and Features

While Threads has gained immense popularity, it is important to consider the challenges it might face in retaining its vast user base. Although the app lacks certain features such as support for ActivityPub, a protocol used for posts on decentralized networks, Meta has assured users that they are working on incorporating it. Until then, the app remains outside of the Fediverse, which consists of decentralized social networks.

Furthermore, some notable missing features include a read-only web interface, absence of post search, no direct messages, absence of hashtags, and lack of a “Following” feed. These limitations are a result of Instagram’s policies, which prohibit nudity on its platform, in contrast to another Twitter alternative, Bluesky, which embraces nudity. However, the tremendous user growth the app has witnessed suggests that these missing features have not deterred users from embracing Threads.

The Future of Threads

The impressive achievement of acquiring 100 million sign-ups within just five days serves as a testament to the potential and appeal of Threads. While there may be some room for improvement, the rapid growth suggests that Threads is likely to stay in the long run and make a significant impact in the social media landscape.