IPL 2021: Delhi Capitals announces JSW as main sponsor for the upcoming season

The JSW insignia will be affixed to the front of the shirt of the team led by Shreyas Iyer and will be complemented by the in-stadia branding of the diverse JSW product portfolio during the tournament. The JSW Group came on board for the first time in 2020 as the team’s main sponsor.

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Kiran Kumar Grandhi, Chairman and Co-Owner of Delhi Capitals, said of the association: “I am very pleased that we are further deepening our cooperation with the JSW Group. We share the same ethos and philosophy and that is what makes our franchise close such a one. ” I am confident that this association will be fruitful for our team. “

Since its inception over 13 years ago, the IPL has made a name for itself around the world and has gone well beyond an Indian cricket fan base reflected in its stronghold as one of the five most valued sports leagues in the world. An association within this ecosystem ensures maximum visibility for a trustworthy and globally respected brand like the JSW Group. Especially in the course of expanding the rapidly growing product range to include consumer brands such as JSW Paints, JSW Cement, JSW Neosteel and JSW Color on +.

The Delhi Capitals brand has been rated as one of the top two IPL brands in the country by several brand evaluation agencies, making it the perfect canvas for JSW identity. Both brands are united in their pursuit of excellence and share a clear vision focused on constantly striving for new heights and being “Better Everyday”.

With a minimum association of three years, the JSW Group continues to increase its brand value by strengthening sports real estate in India and acting as a partner. With associations such as the main sponsor of their soccer club, Bengaluru FC, the establishment of one of the most respected Olympic training institutes in Asia, the Inspire Institute of Sport and the support of a portfolio of over 50 Olympic sports athletes, including the wrestling world champion Bajrang Punia, Junior, Speer belongs -World champion Neeraj Chopra and Olympic champion Sakshi Malik.

Commenting on the three-year association, Parth Jindal, co-owner of Delhi Capitals and managing director of JSW Cement and Paints, founder of the Inspire Institute of Sport and director of JSW Sport, said: “IPL continues to attract the world’s best talent from the EU to sport what it is about a globally respected and emerging brand, attracting a range of national brands with global recall value. While the league sponsorships consisted of a number of new age tech companies, established national brands complemented them with this diverse combination of Marken is proof of how the IPL, as a single platform, offers the best reach for a very diverse population. This is a unique offering that no other platform of Indian origin can offer. “

Commenting on adding value as the team’s main sponsor in 2020, Parth Jindal said, “Cricketers and cricketers are part of Indian DNA. And as the main sponsors of the capital cities of Delhi, we can add this talented cricket community with a workforce of over 67,000 employees and a network from over 10 lakh dealers and retailers. Our experience over the past year has been that the roots for Delhi Capitals galvanized and united this JSW family while sparking that ability to relate to some of the world’s best cricket talent as a family , is also a great feeling of pride and achievement for everyone within the JSW group. “

Vinod Bisht, Director & Interim CEO of Delhi Capitals, said of the development: “We are a young team that has grown remarkably over the last few seasons. I am confident that this association will be successful and will help both brands, Delhi Capitals and JSW, will grow tremendously. “

Jayant Acharya, Director – Commercial, Marketing and Corporate Strategy, JSW Steel, commented on JSW’s partnership with the team: “The IPL and the IPL brand have weathered the pandemic storm and successfully ensured that brand value creation continues IPL in 2020, the JSW Group reached more than 125 million of our target groups through our advertising mix for TV and digital, which was a strong argument for the expansion of this association which was slowly being driven by our association. “

The $ 12 billion JSW Group is a co-owner of the Delhi franchise Delhi Capitals and was also the team’s main sponsor at the 2020 IPL edition.

Source: press release

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