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With the 2020 edition of die Indian Premier League is played behind closed doors for the first At that time, many franchises saw a decline in their brand values and sales due to losses of in-gate receipts as well reduced Sponsorship offers.
The IPL brand value itself fell 3.6%. However after financial The consultancy firm Duff & Phelps, Delhi Capitals, was least affected drop in Brand value among all teams at a negligible 1%. in addition, in 2020 while many sports Brands around the world have struggled to remain economically viable due to the impact of By die Pandemic, Delhi Capitals succeeded die Maintain and exceed sponsorship income of 2019.
In 2021 the in Delhi based franchise on-boarded a record 25 partners, 9 more than the previous one year. The team-diverse profile of Brands includes home-grown companies like JSW, GMR and JIO with with international MNCs like LG, Optimum Nutrition, Colgate, and Nissin.
The team, die is full with very promising young Talents of Indian cricket, have also attracted Lots of youth oriented brands like Acko, Phone Pe, MX Taka Tak and Wrogn Active. Most importantly, some of the team partners are new Attendees who have selected Delhi Capitals as the launch pad for IPL sponsorship world including Cornitos, Evolut and OctaFX.
The franchise has also secured valuable Licensing associations over apparel, Fanwear, credit cards and audio products, die the commitment and die Penetration of the fans in promote all of India.
one of die Main reasons behind the team’s recent advertisement success is its adaptation to die shift in global sports sponsorships Where traditional Sponsorship claims like Tickets, match day experiences and in-Stadia branding was quickly depreciating. In response, Delhi Capitals quickly focused on die Maximizing the Potential of their digital content and social mediazu add Value to their partners.
The upward trajectory of the team’s digital strategy is obviously through die record Collected 450 million views on his video content in 2020. Most recently year, the franchise also Witness a follower growth of 32% on Facebook and Instagram, die highest among all teams.
Delhi Capitals 2021 partner
Main sponsors – JSW, APL Apollo, Ebixcash, JIO
Associate Sponsors – Acko, Cornitos, GMR, Colgate, Evolut, Nissin, OctaFX, Dream 11, Telefon Pe, Wrogn Active, MX Taka Tak
Partners – Western Digital, BKT, ON (OPTIMAL NUTRITION), LG OLED, Maxirich from Cipla Health, Hunk Water, Boot, Kotak, Fancode, HT Media
Source: Delhi Capitals
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