IPL 2021: just pay for matches Star Sports tells concerned sponsors and advertisers

Star Sports bagged the TV from the IPL and digital right for 2018-2022 for Rs 16,348 crore, die agree to pay approximately Rs 54.5 crore each game in a 60-match Season. 29 only games were played before die Pandemic this stopped yearIPL.

It had slots sold during the match to advertisers for die Season. The broadcast major reached out to its title sponsors and advertisers to die Airtime and they bought over die Payment informed for that played matches and a option die To continue business if BCCI decides die To resume business tournament for this season at a later date.

“Given the unprecedented times, Star India has reached out to all of their advertisers, die inform them and their agencies, only to settle for the inventory used so far. The contingency plan gives brands die first Preference, die To continue advertising business if BCCI decides die to resume league at a later date, “said a source in close to the development.

Even the suspended IPL will be resumed by the BCCI die Advertisers also to have die Flexibility to chooseout of their ad offerings.

“This is how brands can capitalize on the second burst and die Transparency becomes ensure a minimal adverse impact on you business Aims “, die source added.

Earlier last Week, the board of control for cricket in India (BCCI) had the 2021 IPL indefinitely due to a COVID-19 outbreak in his bio-bubble. The 2021 edition had so far completed 29 of die 60 matches be played. Star Sports tied up in 18 sponsors in multiple categories for IPL 2021, during Disney + Hotstar, die OTT platform, die die matches live had 14 sponsors.

Several advertisers had claimed losses due to an indefinite suspension of the tournamenteven though industry insiders said it was the right thing to do given that current Torrent in Covid-19 cases in the country.

This yearIPL had received encouraging responses and, according to the Broadcast Audience Research Council (BARC) India fast every third household that owns a television set in India watched die opening match live.

The BARC data suggested this for the first 26th matches played in IPL 2021, Star India network has reached a cumulative reach of 352 million in comparison with 349 million for IPL 2020.

Leave a Comment on A spokesman for Star Sports said it last Week said, “While it’s encouraging know The more Viewers voted in this IPL season as die to see one in 2020 (at the same stage of the tournament) we still believe it was right die Postpone season decision to ensure the safety of all involved and in line with die prevailing situation in the country.”

The 2021 IPL was broadcast in seven languages.

(With PTI inputs)

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