With the association, Vivo die Reach millennials and tech-savvy consumers, and a 360-degree marketing approach will characterize the company’s association with Kohli, it was said in an explanation.
Kohli will spread awareness and promote the launch of Vivo’s upcoming product series in die Pipeline, it added.
The club will include all ATL and BTL (above and) below die Line) activities, including the upcoming brand events, TV, print, outdoor and social media Campaigns.
“We are very happy about Virat Kohli on board. At Vivo, our focus is always on that on our consumer needs and preferences, and we are determined to bring joy to our consumers’ lives. Working together with someone as bubbly as Virat is a great way to better connect with our young Consumers, “said Vivo India Director-Brand Strategy Nipun Marya.
Along with Aamir Khan and Sara Ali Khan, Vivo, try die Expand their brand reach and feel confident that they will work together with a sports Figure will help The company reaches a wider audience, he added.
“As an athlete, I understand die importance of Persistence and commitment in the game. Vivo has established itself as a brand one of the leading players in the Indian smartphone market with its consequence in Towards delivering innovation technology”Said Kohli.
Associate with Such a brand die Understanding the audience and delivering to the audience is pretty exciting, he says added.
Vivo that competes with players like Xiaomi and Samsung in The Indian marketist also the title sponsor of die Indian Premier League (IPL) cricket tournament.
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