Apple has excelled in a large number of areas, both in the development of software that hardware and hardware. However, the American giant is still forced to rely on “Google” for Internet searches.
Nothing prevents Apple from developing its own search engine, especially in light of the presence of over a billion iPhone phones currently in working order. in around the world, plus millions of iPads and computer MacBook. Therefore, the company is in able to reach a huge number of users once a new service is launched.
In 2020, Apple started showing its search results using the search engine on the home screen of iPhone phones, in an apparent attempt to employ its technologies in this field.
Apple search engine
The search function is one of the most important features any Internet user needs. Google is the leading company in providing search services.
Google pays Apple between $ 8 and $ 12 billion annually, in so that its search engine remains the primary search engine on the iPhone.
However, the “antitrust” lawsuit filed by the US Department of Justice seriously threatens this collaboration, since “Google” in this way it “monopolizes search services” on “iPhone” phones.
Some are wondering if Apple really wants to get away from Google and cancel this deal. There is no doubt that he makes huge sums of money from Google with this contract, but it keeps him constantly dependent on his rival.
On the one hand, the creation of a new search engine could prevent Apple from cooperating with Google in first place. On the other hand, Apple needs this technology to train Siri, not to mention the billions in profits the company can earn by providing an advertising service through search engine results.
Although it is difficult for the two companies to distance themselves from each other when it comes to research online, the creation of new technology from zero it’s not unusual for Apple. Perhaps the most notable example of this is the abandonment of Intel in change the development of their M processors and make them available in the MacBook.
The company has more than $ 200 billion in cash, so it is in able to finance any research or development. However, creating a new search engine takes a lot of time and effort. Interestingly, “Google” employs more than 114,000 people, most of whom work on search engine development.
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