Israeli Market Flooded with Misleading ‘Produced in Israel’ Jordanian Tomatoes After ‘Al-Aqsa Flood’ Operation: Yedioth Ahronoth

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The Hebrew Newspaper Yedioth Ahronoth Reports on Mislabeling of Jordanian Tomatoes as “Israeli Production”

The Hebrew newspaper “Yedioth Ahronoth” said that merchants put the phrase “Israeli production” on Jordanian tomatoes that flow into the Israeli market after production stopped due to the “Al-Aqsa flood” on October 7.

Misleading Labeling

Israeli consumers noticed “Produced in Israel” signs in store branches, placed on boxes of “Produced in Jordan” tomatoes. Jordanian traders are supplying vegetables and fruits to the Israeli market to compensate for the shortage that occurred after the Palestinian factions that carried out the “Al-Aqsa Flood” operation were able to stop the production of vegetables and fruits in the Gaza Strip settlements. According to Yedioth Ahronoth, all major supermarket chains are currently flooding the market with tomatoes from Jordan, in light of the increasing shortage of tomatoes due to the damage to agriculture near the Gaza Strip.

Shortage and Price Increase

Yedioth Ahronoth reports that the shortage of tomatoes is expected to continue for another month and a half. Jordanian tomatoes are being sold for 1.5 shekels more expensive in the market, and retailers are struggling to meet the demand for Israeli consumers. The disruption of the “Al-Aqsa Flood” process of production in the settlements surrounding the Gaza Strip, which are described as “Israel’s food basket”, has led to this shortage.

Misrepresentation and Customer Response

The newspaper also highlights the misrepresentation of Jordanian tomatoes as Israeli products. Customers have expressed frustration at this mislabeling, with one customer stating, “It was very annoying. This is misleading. I prefer Israeli products to countries like Jordan and Turkey.”

Source: Yedioth Ahronoth

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