Entertainment Jennifer Lopez Announces Launch Of Her New Footwear Brand

Jennifer Lopez Announces Launch Of Her New Footwear Brand


Today, Jennifer Lopez revealed the launch of her new line of footwear and purses that she’s branded as JLO JENNIFER LOPEZ. The 50- year-old vocalist made the statement on her Instagram page, and she kept in mind that she created the whole collection and it will just be offered at DSW.

According to Individuals publication, Lopez partnered with Camuto Group to launch the new line. And, the vocalist and starlet launched a declaration stating that she has “wanted to do it all” considering that the start of her profession– “music, movies, and fashion.”

✨ Dance the night away, live your life and stay young on the flooring. ✨ pic.twitter.com/BUvpSxfucR

— Jennifer Lopez (@JLo) February 10, 2020

“There are so many facets to my career, and that’s what I wanted to bring to my collection with DSW,” statedLopez “This collection represents three cities that have become such an important part of who I am: New York, Los Angeles, and Miami.”

She added that they are bringing the downtown street design that represents New York, old Hollywood glamour, and vibrancy to represent Miami. Lopez hopes that individuals will discover and represent several sides of themselves with her collection, while staying true to their most genuine self.

Pictures Of the first 5 designs are currently offered for seeing at DSW.com, and fans can sign up for signals and go shopping the collection early. Those who sign up will have the possibility to pre-order in between March 9th and March 15 th, and the collection will strike DSW stores on March 16 th.

Simon Nankervis, the President of the Camuto Group, states that they are enjoyed provide clients a new collection that embodies Lopez’s life and her “trendsetting signature style.” He added that Lopez’s new brand is an interesting addition to their robust portfolio, and they are devoted to constructing an effective brand developed under the vocalist’s style instructions.

“Jennifer’s passion for design matched with her authentic connection to her fans will make for a strong, successful and authentic brand,” stated Nankervis.


In addition to her Spring 2020 collection, Jennifer Lopez will likewise launch an unique pill collection with 5 limited-edition designs that she custom-created. In journalism release, they specified that Lopez will be sharing her imaginative vision “with the purpose of inspiring women to create and choose a life of confidence, empowerment, and positivity.”

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