‘League of The creator of Legends Riot Games a ‘double down’ in China like gaming growth keep it going

SHANGHAI – Riot Games, the creator of the famous “Lega of Legends ” game, want “double down in China, “the company’s vice president told CNBC on Friday.

The headquarters in the United States game Creator announced a new studio in Shanghai on Friday with a focus on developing new games for a global public.

“In China we have a lot of passionate players for ‘League of Legends’ e for Riot Games “, Leo Lin, vice president e head of China for Riot Games told CNBC.

“As well as a result, we would like like to double down in China and continue to invest here, not just by working on And-sports, but for example, game development and other things like entertainment.”

Shanghai studio will assume “hundreds” of roles, according to a video message posted by Riot Games CEO Nicolo Laurent.

Riot Games is 100% owned by Chinese gaming the giant Tencent.

Experts raised concerns about the level of influence that Chinese companies can have on companies in which they invest in or acquire, even if foreign.

Lin said Tencent’s role is as a publisher.

“We are happy with the current partnership and we will continue to work closely together. But that won’t change the fact that Riot Games operates in independently and Tencent respects a lot of that … we are very confident that we will move forward together in China at the service of ours players, “Lin said.

Mobile and-sports league after you

China is very important market for Riot Games why of popularity of PC gaming which accounts for more 32% of game turnover and almost 45% of players, according to Niko Partners.

Flagship of Riot Games game “League of Legends “is a PC game. And the company turned the title in a popular and-sports, or competitive gaming, competition.

A screen shows the All-Star Match during the LPL “League” 2020 of Legends Pro League All-Star Weekend ” on January 2, 2021 in Chengdu, China.

Xu Xiaofan | Red Star News | Visual China Group | .

The League of legends world championship it was held in China in 2020 and will be held again in village in 2021. Newzoo estimates that this year the-sports market will generate over $ 1 billion in revenue globally for the first time, with China should be the largest region.

But mobile games I’m also very popular in China and bill for the largest portion of altogether gaming sales in Village.

Riot Games tried to hold on to this trend and launched a mobile game called “Lega” of Legends: Wild Rift ” last year in some regions, taking advantage of its well-known brand. It has yet to be fully launched in China.

This is a change for Riot Games that in previously concentrated on PC games. But Lin said it would be a one of the “most important” areas.

“At Riot Games, we would like to focus on (mobile gaming) moving forward … Because ours players now, a lot of they are playing on mobile. And “Wild Rift” is a big move we are taking and it is a big wager. Currently, we are very confident, it is a lot good Product for Our players, “Lin said.

While Riot Games runs PC-based competitive gaming championships, Lin said the company “will open up a mobile And-sports league Very soon … in China.”

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