In just under two years old, Brooke Monk has accumulated over 16 million followers on the social media TikTok platform. But, speaking to CNBC, he said it was never his intention to achieve influencer status.
monk put up her first Tic knock post in September 2019 and has earned 16.1 million since then followers and 1.2 billion likes on his videos.
the 18th-year- an old American influencer told CNBC on the latest episode of “Marketing Media Money” which was never his goal attract A lot of followers or become famous, but more about fact which she really enjoyed doing content for social media.
“I love having an audience, I love reading peoplecomments, I like interacting with people”Monk said, explaining that appearance of not knowing everyone online almost motivated her to post more because she liked to see the feedback.
The monk believed secret for creating popular content on a platform like TikTok had to publish post about things that people can relate, “like trivial little things that everyone has experienced in their life.”
She also he said it was key for influencers to listen to their audience’s feedback, as well as being positive and uplifting on social media.
“I feel like the majority of public start feeling disconnected from their influencers when they arrive too big and then they don’t care about their audience anymore, ”Monk said.
Monk believed it was important that brands didn’t change an influencer’s style. Otherwise he said he could do the content seems sponsored, like a “face in owning a product, “which could see the influencer’s popularity start to fade.
He believed brands would do it work with influencer a lot more in the future “because the public feels more linked to an influencer, if they see their daily life and are just looking at their content, as opposed to celebrities or even commercials or infomercials. ”
TikTok’s popularity exploded during the pandemic. How of June 2020, TikTok’s total number of United States month active the users had jumped on more 91 million, up from 27 million in 2019.
Monk said she realized she became an influencer when people started asking her what hair and what make-up products he used.
Monk didn’t reveal it earnings. According to recent data from music licensing platform Lickd.co, to earn $ 100,000 a year on TikTok, a user would do it need have the minimum of 10,000 subscribers, or followers and take more of 270 million clip views a year.
In terms of how Monk finds the brands that feature in his TikTok, said companies actually get it in to touch with its more of the weather.
How for how she promotes the products in in his post, Monk said that if he has creative freedom, then he tries to incorporate it in a piece of general content she would like already to produce. But in otherwise, it follows what the “brand is comfortable” with. “However, Monk stressed that she won’t sponsor a product if she doesn’t like it.
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