Microsoft presents itself as the anti-Apple during Windows 11 event

You see the “Apple” and “Microsoft” logos on a tablet screen.

Lionel Bonaventura | AFP | .

After Microsoft executives showed the largest changes Arriving in Windows 11, CEO Satya Nadella took the stage and tried to explain how the new operating system allows Microsoft to be different from another company with a popular operating system: Apple.

“Today the world needs a more open platform, one that allows apps become platforms in own right, “he said.

The comments come after Apple has faced legal pressure and complaints from companies for its control over how developers can he earn money via the App Store.

Among other things, Apple prevents app makers from presenting everything that appears like a competitive store – as an app that contains links to download multiple apps. Last year, Apple prevented Microsoft from providing a single app in which people could get access for play cloud-based video games on iOS. Microsoft already offers a similar app for Google’s Android mobile platform.

Apple has also took a 30% cut of all follow-on sales, such as subscriptions or in-game purchases – from any app that users download via its App Store. (Recently reduced its reduction to 15% for small developers with annual turnover of less than $ 1 million.)

With Windows 11, Microsoft is “introducing” new store business models and policies e creating new opportunity for local publishers, “said Nadella.

The company is giving the third-party developers a option for use a non-Microsoft trading platform in their apps and I don’t have to share whatever of their income with Microsoft.

End users can also download apps is games via non-Microsoft apps stores, from companies like Epic Games and Valve Software.

“Windows recognizes that there is no personal computer without a personal agency, “said Nadella.” Personal computing requires a choice. And U.S need to cultivate and grow our agency over computer science itself. We want to remove the barriers that all too often exist today and provide choice and connection. “

The company is adding its Teams chat and video calling app in Windows 11 and that app runs on iOS, Android, Mac, the web and Linux. Historically Apple has been more selective on availability of his messages and FaceTime apps, although FaceTime will arrive on Android and Windows in fall, Apple said earlier this month.

In past Apple received a pushback for promote their own applications on his operating systems. Microsoft does this too. But now, how does Microsoft possible for anyone for download Android apps in Windows 11, the company is giving people a wider selection to choose from.

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