Motilal Oswal gives ‘buy’ call for Tata group company Trent

  • Bullish Valuation: Motilal Oswal has reiterated a ‘Buy’ rating for Trent Ltd, projecting a 2026 target price of ₹9,850, citing industry-leading same-store sales growth (SSSG) and aggressive Zudio expansion.
  • Portfolio Synergy: The successful turnaround of Star Bazaar and the scaling of emerging categories like beauty and home decor are driving a diversified revenue mix beyond core apparel.
  • Market Resilience: Despite the rise of hyper-local quick commerce, Trent’s ecosystem—anchored by Westside and Zudio—maintains a high-margin profile through superior supply chain efficiency and private label dominance.

In the high-stakes arena of Indian retail, few entities have commanded the market’s attention quite like Trent Limited. As we move through the 2026 fiscal year, the Tata Group’s retail powerhouse continues to defy gravity, prompting institutional heavyweights like Motilal Oswal Financial Services to issue a high-conviction “Buy” call. While many retail giants have struggled with thinning margins and shifting consumer loyalties, Trent has transformed the fashion landscape into a masterclass of operational efficiency and aspirational branding.

The 2026 Growth Thesis: Why Motilal Oswal Remains Bullish

The latest institutional report from Motilal Oswal emphasizes that Trent is no longer just a department store operator; it is a high-frequency fashion engine. The brokerage has pegged a target price reflecting a significant upside from current levels, driven by a projected EBITDA CAGR of 38% through the 2026–2027 cycle. This optimism is rooted in the “Zudio Effect”—a phenomenon where Trent’s value-retail arm has effectively democratized fast fashion across Tier-2 and Tier-3 cities.

Aggressive footprint expansion remains the primary lever. By mid-2026, Trent’s store count across Westside, Zudio, and Star has exceeded internal projections, bolstered by a supply chain that can move designs from concept to shelf in under three weeks. This agility has allowed Trent to capture the 2026 retail trends with surgical precision, leaving competitors grappling with legacy inventory issues.

Key Financial Metrics (FY26 Forecast)

Metric Projection
Revenue Growth (YoY) 42%
EBITDA Margin 18.5%
Zudio Store Count 1,150+

The Quick Commerce Challenge and Zudio’s Defense

One of the critical debates in the 2026 retail landscape is the impact of quick commerce on value apparel. As ultra-fast delivery platforms attempt to move into the “10-minute fashion” space, many feared Zudio’s footfalls might dwindle. However, Motilal Oswal’s analysis suggests that the tactile experience and “treasure hunt” atmosphere of Zudio stores provide a defensive moat that digital-only platforms cannot replicate. Furthermore, Trent’s integration of AI-driven logistics—comparable to the efficiency found in the Best AI Chatbots of 2026—has optimized their inventory to ensure that high-demand styles are always in stock, minimizing lost sales.

Valuation Premium: Is the Price Justified?

Trent currently trades at a significant P/E multiple premium compared to peers like Aditya Birla Fashion and Retail (ABFRL). To the uninitiated, the valuation might look stretched; however, institutional analysts argue that the premium is justified by Trent’s superior Return on Capital Employed (ROCE). Unlike its peers, Trent’s growth is largely self-funded through internal accruals, a rarity in the capital-intensive retail sector.

Moreover, the “Star Bazaar” synergy has finally begun to pay dividends. After years of gestation, the grocery and fresh foods business has achieved store-level profitability in 2026, creating a holistic ecosystem where the Tata consumer can shop for everything from organic produce to high-street fashion under the same corporate umbrella. This cross-pollination of data allows Trent to predict consumer behavior with uncanny accuracy.

“Trent is not just selling clothes; they are managing data and logistics with the precision of a tech firm. Their ability to maintain full-price sales without deep discounting is the ‘holy grail’ of retail.” — Senior Equity Analyst, Motilal Oswal.

Strategic Outlook for Investors

For investors looking at the long-term horizon, the “Buy” call on Trent is a bet on the formalization of the Indian retail market. As the middle class expands, the shift from unbranded to branded apparel is accelerating. Trent’s multi-format strategy ensures it captures the consumer at every price point:

  • Westside: Premium, lifestyle-oriented fashion for the urban elite.
  • Zudio: Value-driven, trendy apparel for the mass market.
  • Misbu & Star: High-growth segments in beauty and grocery.

For more detailed data on how corporate performance is aligning with broader economic shifts, investors can monitor the official Trent Investor Relations portal for quarterly audits and compliance filings. As the company continues its trajectory, the 2026 fiscal year is shaping up to be a landmark period for the Tata group’s retail jewel.

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