Billionaire Elon Musk gave an investor presentation outlining his big plans for Twitter and his financial goals for 2028.
The offer expected Twitter to reach annual revenue of up to $ 26.4 billion by 2028, up from $ 5 billion last year.
Musk indicated that his plans include reducing Twitter’s addiction to ads to less than 50% of profits, to reach 45% of total revenue. in drop from about 90% in 2020, according to a New York Times report seen by Al Arabiya.net .
The report says advertising will generate $ 12 billion in revenue and about $ 10 billion in subscriptions in 2028, while other revenue could come from businesses like data licensing.
Twitter is also generating $ 15 million in commercial payments in 2023, which will grow to approximately $ 1.3 billion by 2028.
Musk predicted that ARPU, a key metric for companies social mediawould rise by $ 5.39 with all these changes, to $ 30.22 in 2028 from $ 24.83 last year.
Musk also predicted that the number of Twitter users will rise to 931 million users by 2028, from 217 million users at the end of last year, and reach 600 million by 2025.
“Most of this growth will come from ad-supported activities on Twitter, including Twitter Blue, for which users pay $ 3 a month to personalize their experience on the app,” the report continues.
The report says Musk plans to hire 3,600 employees, bringing Twitter’s employee count to 11,072,000 by 2025.
Musk also aims to increase free cash flow to $ 3.2 billion in 2025 and then to $ 9.4 billion in 2028, noting that Twitter will add about $ 13 billion in debt as part of the acquisition plan.
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