The campaign was started by three videos, die die show bittersweet relationship between a father and a son and how people in an Indian household bond over the game of especially during the cricket world’s largest T20 cricket Extravagance.
The campaign also aims to die fact The playing fantasy cricket on MyTeam11 is meant for all and how The user-friendly application makes learning fantasy cricket simple.
The plot of everyone campaign Video shows a son who is smart tech-savvy, a fantasy cricket Enthusiast and avid user of MyTeam11. He believes his father don’t know anything about it fantasy cricket and goes on ignoring his words. However, in a counter of events, At the end of Every film shows that die father is aware of MyTeam11 and outsmarted his son Manufacturing more prudent decisions based on his superior understanding of cricket leave something son amazed.
Speaking of which campaign, Manvendra Singh Rathore, CMO, MyTeam11, said, “A. father and a son’s relationship has evolved with To change times especially when it comes to our favorite sport of cricket. But what else remains Knowledge is exclusive and competitive of the sport. That’s exactly what we have also tries to capture in our latest campaign “From Poora India Khelega”. We have explained fantasy cricket captured now die imagination of every Indian household except knowledge of The sport is still of paramount importance which brings them closer. “
The video campaign of “Ab Poora India Khelega” becomes also can be supplemented by die existing brand voices of MyTeam11, in the brand ambassador Virender Sehwag can be seen former The famous New Zealand runabout Danny Morrison cricket TV presenters JatinSapru, Mayanti Langer, Sanjana Ganeshan and Suhail Chandhok are all represented campaign Collateral.
MyTeam11 had during India’s 2020 T20 season die “India Ki Apni Fantasy App” started and it was immense success leading to a 3-3.5x rise in die number of participants on die Platform.
Source: press release
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