Netflix is ​​still struggling for add subscribers like he did it during lockdowns

Netflix is ​​still struggling for add subscribers like    he did it during lockdowns

Angela Lang / CNET

Netflix added 1.5 million subscribers in his latest quarter, another period of much slower growth compared to jumps in popularity enjoyed a year before when people around world they were stuck in home and desperate for distraction in confinement. Although Netflix added subscribers in most regions of the world, lost members in the United States and Canada – his biggest single market – for the first time from 2019.

The company also confirmed that it would be expand in gaming, plan to start with without advertising mobile video games on its existing service at no added cost for subscribers.

The world’s video subscription service in dominant streaming, Netflix She said subscribers grew by 1.54 million to 209.2 million total between April and June, according to his second-quarter results released Tuesday. Which beats a little Netflixthe April guide that would be add 1 million new members, that analysts’ consensus expectations broadly matched, according to a Thomson Reuters poll.

But the Netflix guide for the third quarter you expect add 3.5 million new the members turned pale in comparison with the 5.5 million forecast by analysts.

The company has clearly indicated the effects of COVID-19 for creating “some lumpy” in his membership growth. In fact, Netflix’s growth has slowed this down dramatically so far year, having enjoyed peak surge in popularity from people Hungry for entertainment during the blockade of the pandemic last year.

But Netflix has also faced a wave of competition from new rivals like Disney Plus is HBO Max, how media is tech giants they launched their own services to take on Netflix as television transitions a future of streaming. The executives rejected the threat posed by his new rivals, saying members are continuing to watch a lot of Netflix.

“HBO or Disney or [another entrant] have a different impact than the past? “Reed Hastings, co-CEO of Netflix said Tuesday. “We don’t see it.”

But Netflix is ​​rare subscriber lost in the United States and Canada have hinted that new competition, which is centered in the United States could put pressure on Netflix membership growth There. In those two countries, Netflix lost 430,000 customers in streaming, for a total of nearly 74 million. Netflix posted a loss of states of the United States in 2019. Before that, it hadn’t happened since 2011.

“IS’ should to be clear now that the USA in streaming market it has become a lot more competitive over the past a few years, like new participants and established players they prioritized streaming content while cutting subscription prices a attract new users “, MoffettNathanson analyst Michael Nathanson said in a note Wednesday. “Netflix’s position as a first mover is clearly put in discussion.”

Actions in Netflix opened 5.1% in less at $ 526 on Wednesday. Until the close on Tuesday, Netflix shares have fallen 1.3% so far year, underperforming the market in general.

In addition to mentioning the “coarseness” in growth caused from COVID, Netflix has also he pointed to a lighter chalkboard of new programming in the first half of the year. Despite its ambitious production schedule kept the service stocked with new headlines through a lot of 2020, the delays of COVID-19 a movie and television production finally captured up with Netflix this year, and its cadence of new material it was much lighter in the first half than it was year before. Netflix had long warned that some of the peaks in his membership may have pulled forward demand, essentially fumbling in subscribers sooner than they would have joined otherwise. That set up the potential for periods of drought, like the one which appears to be playing out now.

Somewhere else in the world, Netflix Netflix growth was muted also. In Europe, the Middle East and Africa, the company added a slim 190,000 members. In Latin America, his membership increased by 760,000. IS in Asia Pacific region, the area with more growth, Netflix added 1.02 million members.

Overall, Netflix made a profit of $ 1.35 billion or $ 2.97 a share, respect with $ 720.2 million, or $ 1.59 a share, to year before. Revenue increased by 19 percent at $ 7.34 billion. Analysts on there media he expected earnings of $ 3.16 per person share and enter of $ 7.32 billion.

Waiting for the third quarter, Netflix has expected $ 2.55 for share in earnings in the third quarter. In media, Wall Street analysts who Netflix track expects $ 2.17.


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