New Nissan Frontier aims for ‘heart’ of midsize pickup turf

The Frontier is less of a commercial workhorse and more of a weekend warrior chariot.

“We developed this Frontier around the customer who was a little bit younger, really into adventure and off-road activities,” Haslam said. “It is still a very capable commercial truck. But that’s not going to be the main focus of the truck.”

The 2022 Frontier is a modern interpretation of the 1986 Nissan Hardbody. It features a larger grille, sits higher and looks more off-road than the current generation.

The front end features a chiseled hood, framed by new interlocking headlights. The rugged look extends to the rear, with the taillights appearing to clamp to the body sides. The rear fenders combine with the rear bumper for an athletic stance.

The interior receives an SUV-like upgrade — with more in-cabin storage and 21st century conveniences, such as Apple CarPlay and Android Auto.

The dashboard features a 7-inch instrument cluster and optional 9-inch infotainment display. Added insulation, improved rear carpet structure and new front-door acoustic laminated glass dampen road noise in the cabin.

The redesigned Frontier debuts Nissan’s suite of safety tech, including automatic emergency braking with pedestrian detection, blind-spot warning and lane-departure warning. Optional safety tech includes forward-collision warning, traffic sign recognition and adaptive cruise control.

Read More: Auto News