Reports have actually been flowing that Microsoft has actually been aiming to acquire PlatinumGames, however the game developer has actually now spoken out that a buy-out from Microsoft wouldn’t be of interest to them, which they have not even got a deal at all.
Phil Spencer, the head of the Xbox brand name, has actually mentioned several times that he wishes to add a Japanese developer to Xbox’s first-party studios, so that the business can produce content much better curated towards a Japanese audience. PlatinumGames would be just the kind of studio Spencer is looking for, maybe triggering the reports to start flowing.
Nevertheless, Atsushi Inaba, the head manufacturer of PlatinumGames, has actually stated that offering the studio at the phase would be the opposite of what they are attempting to achieve today with taking steps into self-publishing.
“I did read some rumours about Xbox wanting to purchase PlatinumGames,” described Inaba, “and I thought, ‘people on the internet write the craziest stuff’, because that conversation has not come to our doorstep at all.”
He then went on to describe that the business is working hard to give themselves more liberty in what they do and the games they produce, and coming under the umbrella of Xbox, in which they would working under their direction, would be counter-intuitive.
Xbox consoles have actually normally had a hard time in Japan, typically falling under the lowest-selling games hardware in the region. IDC, a market research business, has actually stated that Xbox One has made just 0.3% of its global sales in Japan. Famitsu reported that for 2018, Xbox One offered just 15,339 in Japan for the whole year, compared to 1.7 million for the Playstation 4 and 3.5 million for the Nintendo Switch.
Hideo Kamiya, the designer of PlatinumGames’ Bayonetta, has actually stated that Xbox has failed to market their consoles towards Japanese players’ tastes, which the console has actually constantly felt foreign and like it wasn’t tailored towards the Japanese audience.
Inaba added his own ideas to that concept:
“I agree with the foreign feeling nature of the hardware, but I also admire that Phil wants to try hard in Japan. I would love to give him some advice, but I also feel that the success route into Japan has not always been about having the best hardware..”
If Spencer and Xbox want to start making a larger splash in Japan, it looks like they’ll need to look in other places from PlatinumGames, and perhaps need to believe in a different way than just obtaining a Japanesestudio They might need to focus on the hardware itself and how they market it to the Japanese players. Regardless, it won’ t be simple to match Sony or Nintendo, who are based in Japan.
We are sure Phil Spencer is intending to see more consoles offered in Japan when the Xbox Series X releases this holiday.