Road Safety World Series 2021: Usha International named ground sponsors as cricket legends gathering in Raipur

The second edition of the T20 cricket tournament is scheduled to take place from March 5th to March 21st at Shaheed Veer Narayan Singh International Cricket Stadium in Raipur.

Cricket superstars like Sachin Tendulkar, Virender Sehwag, Yuvraj Singh, Kevin Pietersen and Brian Lara are among the legends that will be seen in action. This reaffirms Usha’s commitment to social responsibility and is in line with Usha Play, which promotes a healthy and active lifestyle.

Last year the tournament started at a peak but was canceled prematurely after the COVID-19 pandemic. Now that the situation has improved significantly, the organizers are ready to host 15 games during the 15-day tournament. In the series, legends from India, the West Indies, South Africa, Sri Lanka, Bangladesh and England will come together and play to draw attention to road safety.

Komal Mehra, Head of Sports Initiatives and Associations at Usha International, commented on the collaboration: “The Unacademy Road Safety World Series 2021 addresses a very important topic. Every year, many lives can be saved if basic traffic safety rules are observed Given India’s unwavering passion for cricket, we believe that this meeting of the world’s greatest cricket legends will raise awareness of responsibility on the streets, leading to a decrease in the number of fatal accidents. We see a great opportunity in our association To have an impact on people’s lives more meaningfully. “

As part of the club, the Usha logo is used in in-stadia brands, e.g. B. in the logo presence behind the stumps. In the stands there is a Usha fan army, perimeter rope branding, a logo in the player shelter, huge screens and on the sponsor strips. Usha will also attract audience attention on its digital platforms and through association banners on ushafans.com, ushacook.com and ushasew.com.

Usha supports and promotes a wide range of sports initiatives across the country including the Mumbai Indians Team, Ultimate Flying Disc, Ladies and Amateur Golf, Marathon, Disabled Cricket, Junior Golf Training Programs and Visually Impaired Sports (Track & Field, Kabaddi, Judo and Powerlifting) and Soccer.

Source: press release

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