Smartphone shipments in India fell 13% in Q2 due to Covid-19

Pedestrians walk past a Xiaomi Corp. store and a Samsung Electronics Co. store in Bombay, India.

Dhiraj Singh | Bloomberg | .

Smartphone makers have shipped around 32.4 million devices in India between April and June, second research Canalys company.

It was about 13% in less phones shipped than with the previous three months. A devastating second wave of COVID-19 in India caused regional lockdowns and economic hardships between February and May that eventually choked smartphones demand.

“Smartphone sellers in India had thought that Covid-19 would not return and many had planned to invest in infrastructure for branded stores and partnerships with third-party offline channels “, Sanyam Chaurasia, an analyst to Canalys, he said in a declaration. “But once again they were quickly forced to rotate on a online strategy. “

On an annual basis, smartphone shipments increased 87% as India was under tight control national confinement for most of the period from April to June last year.

Xiaomi still in pole position

Xiaomi remained on higher, with 29% share in one of the world’s smartphone markets in fastest growing, according to Canalys. The Chinese smartphone maker, which recently overtook Apple to become second globally, it shipped 9.5 million devices in India.

His online sales got a boost from the Redmi Note 10 seriesCanalys said in his report.

Samsung hung on for second place with a 17% share of the Indian market. It shipped 5.5 million devices between April and June, barely at the edge out The 5.4 million units of Vivo.

Vivo, Realme and Oppo rounded up the first five, with more of 14 million devices shipped in total, as Chinese sellers have kept their dominance of the Indian smartphone market. They built their presence over years selling relatively high quality smartphones a more affordable prices compared with premium devices from Samsung and Apple.

signs of recovery

Canalys said signs of a recovery in the market emerged towards the end of the second quarter due to a push in consumer confidence from India’s aggressive vaccine push in key the areas. The research the company expects a rebound in the second half of the year as brands expand their promotional activities and release new devices.

“But the second half it won’t see a surge in repentant-up demand like last year. The threat of a third wave still looms in India, but as a citizen behavior and industrial operations continue to adapt to pandemic conditions, its impact should be minimal, “Chaurasia said.

Smartphone makers probably will also face challenges including cost increases, limited supply of parts – like memory chips – rising postage and a tough economic environment, according to research firm.

Chaurasia explained that the shortage of components adds to the risk of regional de-prioritization, in which smartphone makers can try to allocate their limited supplies of devices for more profitable and high-end markets.

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