Shein Enters Strategic Partnership with Forever 21 to Expand Customer Reach and Test Innovative Experiences

Shein Enters Strategic Partnership with Forever 21 to Expand Customer Reach and Test Innovative Experiences

Shein and Forever 21 Announce Partnership to Expand Customer Reach Shein and Forever 21 have entered into a partnership that will give both brands new ways to reach customers, the retailers announced on Thursday. As part of the partnership, Shein will acquire around a third of Forever 21′s operator, Sparc Group. Sparc will also take…

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