New Jersey Baby Retailer Buys Buy Buy Baby Leases and IP in Bankruptcy Auction
New Jersey Baby Retailer Acquires Buy Buy Baby Leases, Poised to Reopen Stores Background The New Jersey baby retailer that bought Buy Buy Baby’s intellectual property from its bankrupt parent company, Bed Bath and Beyond, including its trademark, business data, and internet properties, for $15.5 million in a previous auction, has also acquired 11 of…